Pianeta PUCCI

Projects BA MEDIA & INTERACTION DESIGN

Pianeta PUCCI

Pianeta PUCCI, a virtual reality experience realised by Pietro Alberti, proposes a new way of exploring the prints and the colors of the brand. Through the use of virtual reality, the custommer has the opportunity to immerse oneself in a surrealistic interpretation of the Pucci universe - showcasting a deconstructed version of the historic palazzo Pucci, Emilio Pucci heritage headquarters, and its renaissance decor including busts highlighted in the iconic “Emilio Pink”. Elsewhere, elements of the florentine city appear including a “Puccified” duomo.

pietroalberti.ch

Collaboration (2018)

Know-how
Virtual Reality (VR), 3D Graphics, Installation
Images ECAL/Gianni Camporota Sound Design ECAL/Callum Ross

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Projects related to Virtual Reality (VR)
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BA MEDIA & INTERACTION DESIGN

Mélanie Courtinat – I never promised you a garden

with Christophe Guignard

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Le Salon de Compagnie

BA MEDIA & INTERACTION DESIGN

Le Salon de Compagnie

by Pietro Alberti

This immersive installation created by Pietro Alberti proposes an innovative way to discover an emblematic room of the musée des Arts Décoratifs et du Design in Bordeaux (madd-bordeaux). Thanks to Virtual Reality, the perception of the 15th century’s architecture, gildings and furnitures are constantly changing, giving the spectator, a completely new vision of the space and its antic masterpieces. The musée des Arts Décoratifs et du Design in Bordeaux (madd-bordeaux) paired with ECAL/University of Art and Design Lausanne for a collaboration that led to an interactive installation in the museum. This project is the starting point for future collaborations and new digital devices installed in the museum. pietroalberti.ch
Simon De Diesbach – OccultUs

BA MEDIA & INTERACTION DESIGN

Simon De Diesbach – OccultUs

with Alain Bellet, Christophe Guignard, Gaël Hugo

OccultUs is an Oculus Rift installation that immerses the user in the midst of a sensory experience playing on the interpenetration of visual and sound elements from two distinct realities, one tangible and another simulated. I wanted to exploit the technical and artistic potential of Oculus Rift without achieving a purely digital experience. I preferred imagining a hybrid installation to shake the sensory habits of users while questioning their relation to the world.
Yael Sidler – Lasius Flavus

BA MEDIA & INTERACTION DESIGN

Yael Sidler – Lasius Flavus

with Alain Bellet, Christophe Guignard, Gaël Hugo, Laura Nieder, Pauline Saglio

“Lasius Flavus” is an immersive and didactic experience developed in collaboration with the Museum of Zoology. Throughout the tour, visitors discover the world of the yellow ant, its habitat and perception of the world. This interactive VR project offers an interpretation of these various aspects to lead us to reflect on the relationship that each species has with its environment. Moreover, the exercise of thinking on a scale that is not ours can help us question our own future.
Jonathan Boulenaz – Light Perception

BA MEDIA & INTERACTION DESIGN

Jonathan Boulenaz – Light Perception

with Alain Bellet, Christophe Guignard, Gaël Hugo, Pauline Saglio

Starting from the observation that technology evolves by putting more and more the visual in the foreground, especially via VR, I have chosen to play on the partial deprivation of this sense, to appeal to more primary instincts. The user is in the VR space where light is captured and redistributed to represent the sound, giving him brief insights into what surrounds him. He will therefore have to use his ability to mentally visualize a space in order to be able to evolve in the experience.

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