Canons of Chimerical Beauty

Projects BA GRAPHIC DESIGN

Julie Pavia – Canons of Chimerical Beauty

A beauty canon is a standard that defines the ideal beauty of human beings. Tastes and fashions being very changeable, the canons are different from one era to the next. Nowadays, with the ease of access to media and social networks, they evolve rapidly, even permanently. They vary from a page refresh or a scroll on Instagram giving birth to micro-canons.

This work aims to understand these micro-canons, to confront and desacralise them. Using a questionnaire sent to people from various backgrounds, I collected their opinions and three types of images of themselves. The project takes the form of a publication. The reader discovers the answers throughout the pages as well as the images that confront each other in the form of chimerical collages.

Diploma project (2022) by Julie Pavia

Know-how
Editorial

1/5

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Contextual Design – BA2 S2 2026

BA GRAPHIC DESIGN

Contextual Design – BA2 S2 2026

with Adeline Mollard

  Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design. In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.    
Staged Photography – 2026

BA PHOTOGRAPHY

Staged Photography – 2026

with Charlotte Krieger

Unseen This course introduces students to the creation of a seven-image series built around the theme Unseen. They will learn to combine set design, characters, and lighting to produce strong, coherent staged images. Through a practical and technical approach, the course develops their ability to conceive and manage a complete photographic project, direct models, work with natural and artificial light, and collaborate under conditions similar to professional editorial or commercial shoots. Students will refine their photographic vision while preparing for the creative and technical demands of the industry.
Visual Identity – BA2 S2 2026

BA GRAPHIC DESIGN

Visual Identity – BA2 S2 2026

with Adeline Mollard

As part of the visual identity course with Adeline Mollard, the students developed a visual identity based on a randomly drawn business card. By appropriating a graphic element and its title, each project offers a singular interpretation of it. Each proposal also involves the selection of a tool linked to the associated event (tattoo machine, sander, lithography equipment, etc.), used as a conceptual and graphic extension of the project. The identity is deployed across a range of formats, from business card to F4 size, including posters, flyers, business cards, as well as an animated poster.
Editorial Design – BA2 S2 2026

BA GRAPHIC DESIGN

Editorial Design – BA2 S2 2026

with Diego Bontognali

As part of this editorial design course, students developed a research-based project focused on the selection and design of texts around a shared theme. Based on a curated set of sources, each project presents two editions with identical content, produced in both a large and a small format.  
Image Creation BA3 – S1 25–26

BA GRAPHIC DESIGN

Image Creation BA3 – S1 25–26

with Guy Meldem

Third-year students had to produce an edition over half a semester, discovering as their subject an event that appeared in the newspaper on the date of the first lesson.

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BA GRAPHIC DESIGN
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