With GlobalCom, generate your business’s visual identity thanks to the power of AI!
The recent emergence of services like ChatGPT or DALL·E prompts us to question the role of AI in design processes. In a reality where an advertising designer inevitably turns to the web for inspiration, the final product often appears similar to others. What would logos and visual identities look like if the initial design was driven by an AI, whose dataset is already saturated with overproduction and mimicry?
GlobalCom, a product of this automated process, reveals that these tools are still too naive to operate independently. However, could they be employed as catalysts to stimulate the creativity of designers?
Diploma project (2023) by Paul Nouvelhomme
BA MEDIA & INTERACTION DESIGN
with Alain Bellet, Christophe Guignard, Gaël Hugo, Laura Nieder, Pauline Saglio
Today, for many, the memories that remain are only those of images taken with digital cameras. Through this continuous storage process, we offload those moments by trusting instantaneous backups. MEMOGRAM challenges this delegation by offering a time capsule in the form of tickets, accompanying our memories with textual clues and descriptions. www.memogram.ch
BA MEDIA & INTERACTION DESIGN
with Cyril Diagne
CAN THEY DANCE? is the result of a week-long workshop centered around the concept of Large Action Models (LAM). By repurposing existing platforms, the students leveraged the reasoning capabilities of these artificial intelligence models (LLM).
BA MEDIA & INTERACTION DESIGN
with Gaël Hugo
During a one week workshop led by Gaël Hugo, students developed situational conversational agents integrating artificial intelligence. These exchanges generate associated 3D environments to provide visual support.
BA MEDIA & INTERACTION DESIGN
by Bogdan Nastase
Designed for the field of photojournalism, FULCRUM addresses privacy concerns surrounding the publication of photographs. Whilst many photo-journalists would agree that blurring or censoring faces tampers with important historical documents, protecting sources is ultimately a core journalistic principle. Given today’s ubiquitous data scraping and face recognition algorithms, legislation aimed at mitigating potential abuse remains outpaced by the swift progress of technology. FULCRUM offers a contemporary solution to the ethical debate between photojournalists and the public. By masking subjects’ faces with AI generated ones, FULCRUM ensures non-destructive anonymisation that simultaneously safeguards the identity of the individuals depicted and the photographic quality of the image.
BA MEDIA & INTERACTION DESIGN
by Tickie Bindner
Sazen City immerses us into the collective landscape of our memories. Each participant takes part in the experience by exploring a territory, then sending digital postcards that generate a dynamic and imaginary map. Unlike photos of panoramas or cities, these digital cards depict memories, universal moments and emotions, revealing a new form of epistolary exchange that is more suited to our digital spaces. Inspired by Italo Calvino’s Invisible Cities, Sazen City employs machine learning to co-create a collective space. As it evolves, this shared landscape questions the individuality of our memories and the role of artificial imagination in our digital environments.