Paul Dorsaz – MR

With GlobalCom, generate your business’s visual identity thanks to the power of AI!

The recent emergence of services like ChatGPT or DALL·E prompts us to question the role of AI in design processes. In a reality where an advertising designer inevitably turns to the web for inspiration, the final product often appears similar to others. What would logos and visual identities look like if the initial design was driven by an AI, whose dataset is already saturated with overproduction and mimicry?

GlobalCom, a product of this automated process, reveals that these tools are still too naive to operate independently. However, could they be employed as catalysts to stimulate the creativity of designers?

Diploma project (2023) by Paul Dorsaz

Know-how: Web, Machine learning (ML, AI)