+212 magazine

Projects BA GRAPHIC DESIGN

Laeticia Schwendi – +212 magazine

Marrakech, nicknamed the “Red City”, offers a vibrant atmosphere and intoxicating fragrances. It is a city that is full of contrasts, where young artists emerge with boldness and contagious passion.

+212 Magazine offers a journey to discover these artists and their universe. This work lies in dialogue and collaboration with all participants. It is about creating a genuine connection, exploring interconnections between cultures and bearing witness to the beauty and artistic diversity that emerges. Thus, wearing my different hats, I created this magazine, juggling between artistic direction, writing, interviews and simple discussions. And this is, I hope, only the initial stage of a long journey that will be rich in discoveries.

Diploma project (2023) by Laeticia Schwendi

Mention
Very good
Know-how
Imagemaking, Editorial
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Genius Loci - Spirit of the place – 2025

BA GRAPHIC DESIGN

Genius Loci - Spirit of the place – 2025

with Nicole Udry

  Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design. In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.  
Service Design - 2025

BA GRAPHIC DESIGN

BA MEDIA & INTERACTION DESIGN

BA PHOTOGRAPHY

Service Design - 2025

with Angelo Benedetto, Vincent Jacquier, Pauline Saglio, Calypso Mahieu

During the Service Design course, the 3rd year of the Graphic Design, Photography and Media & Interaction Design bachelors had to create multi-media projects. A collaboration of the Visual Communication department which had as subject the SDGs (*Sustainable Development Goals). The theme was called "For a good cause, make the SDGs a reality" and its objective was to allow students to develop a cause that is close to their hearts. Each project consists of at least two different media, one primary and one secondary. These projects could take any form that the students deemed relevant, be it a website, editions, posters, a video sequence or virtual reality.
Staged Photography – 2025

BA PHOTOGRAPHY

Staged Photography – 2025

with Charlotte Krieger

SCREENPLAY This course introduces students to the creation of a seven-image series built around the theme Screenplay. They will learn to combine set design, characters, and lighting to produce strong, coherent staged images. Through a practical and technical approach, the course develops their ability to conceive and manage a complete photographic project, direct models, work with natural and artificial light, and collaborate under conditions similar to professional editorial or commercial shoots. Students will refine their photographic vision while preparing for the creative and technical demands of the industry.
Genius Loci - Spirit of the place – 2025 #2

BA GRAPHIC DESIGN

Genius Loci - Spirit of the place – 2025 #2

with Nicole Udry

Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design. In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.
So, how can we live better? – 2024 #2

BA GRAPHIC DESIGN

So, how can we live better? – 2024 #2

with Nicole Udry

Beyond questions of functionality, comfort and individual or collective well-being, the built environment is capable of responding in a stimulating way to societal, energy and environmental challenges. Workplaces, homes, public spaces, interiors and streets are all driven by real statements of intent that motivate their design.  The 2nd year Graphic Design students worked on a communication based on one of these principles (or others) and on the architectural creation that refers to it in order to promote it.

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BA GRAPHIC DESIGN
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