Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design.
In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.
Studio project (2025) with Nicole Udry
1/11
Exposition, catalogue d'exposition
Par David Zwicker
Broadsheet newspaper
Par Mattias Koskinen
1/11
1/11
Édition
Par Darina Komm
Posters & publication
Par Léa Verboux
1/7
1/12
Édition
Par Amélie Matthey
BA GRAPHIC DESIGN
with Gilles Gavillet
Through the lens of visual identity, this project explores issues related to graphic language and art direction. Each stage of the project examines a different aspect of visual identity development: research, concept, visual language, design, and communication.
BA GRAPHIC DESIGN
with Guy Meldem
Third-year students had to produce an edition over half a semester, discovering as their subject an event that appeared in the newspaper on the date of the first lesson.
BA PHOTOGRAPHY
with Charlotte Krieger
Unseen This course introduces students to the creation of a seven-image series built around the theme Unseen. They will learn to combine set design, characters, and lighting to produce strong, coherent staged images. Through a practical and technical approach, the course develops their ability to conceive and manage a complete photographic project, direct models, work with natural and artificial light, and collaborate under conditions similar to professional editorial or commercial shoots. Students will refine their photographic vision while preparing for the creative and technical demands of the industry.
BA PHOTOGRAPHY
with Nicolas Poillot
By conceptualizing and producing visual content as part of an editorial series, students will explore the concept of applied photography in a practical, creative, and professional manner, working closely with Art Director Nicolas Poillot.
BA GRAPHIC DESIGN
with Jonathan Hares
Third-year students had to produce an edition over half a semester, discovering as their subject an event that appeared in the newspaper on the date of the first lesson.
