The secret life of objects

The secret life of objects

During the visual identity course, the students had to choose an object that could perform a specific function. Once they had deciphered all the facets of the object, they were asked to come up with a visual identity concept to present the object and show it in a graphic way that best defined it.

Studio project (2023) with Adeline Mollard

Assistants
Inés Barrionuevo
Students
Karim Akel, Rebecca Alfandary, Valentin Bonzon, Olympe Boutaghane, Jonas Buxcel, Camille Choquard, Alexandra Cupsa, Sacha Décoppet, Morgane Gilliéron, Lisa Grobet, Flaurant Kadrija
Département Communication Visuelle
Graphic Design
Know-how
Editorial

Kintsugi

Through experiments with non-traditional graphic techniques, this project is built around a series of grids taken from Bernina sewing machine software. This system gives rhythm and structure to the entire identity, illustrated in a catalogue presenting the 2023 collection. Each of the 6 patches is designed to repair specific materials, reinventing the way we think about repairing and improving our objects.


"Kintsugi invites you to reconnect with your material possessions by giving them a second chance. Thanks to sewn patches, designed to meet any need, repair/recollect/improve your broken objects!"

 

By Olympe Boutaghane

BOUTAGHANE_OLYMPE_AFFICHE2.jpg
BOUTAGHANE_OLYMPE_AFFICHE1 copie.jpg
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane

1/10


Ateliercolina

Ateliercolina is a brand of jewellery and accessories created from kitchen utensils found at flea markets. By showcasing the precious, hard-wearing materials of the past, the craft of jewellery makes it possible to find solutions to today's environmental problems.

 

By Camille Choquard

camille_choquard.jpg
Camille Choquard
Camille Choquard
Camille Choquard
Camille Choquard
Camille Choquard
Camille Choquard
Camille Choquard
Camille Choquard
5391

1/9


Hallock

Hallock is a visual identity project for a Vjing service where the visuals react with the passage evolving as people fill the concert hall. The visuals are therefore progressive, allowing an infinite number of combinations and diversity in the production of posters. Some of these are transcribed into a booklet illustrating the services offered by the collective.

 

By Sacha Décoppet

Poster_Hallock (glissés).jpg
Sacha Décoppet
Sacha Décoppet
Sacha Décoppet
Sacha Décoppet
Sacha Décoppet
Sacha Décoppet
Sacha Décoppet

1/7


ASEMIK—GROUPE

 

Asemik Groupe is a committed collective from Germany. Founded in the wake of the nuclear phase-out and the resumption of coal drilling, a group of artists and graphic designers from the Berlin scene came together to metabolise their ideas and start a militant movement. The group claimed no political allegiance.

The name Asemik Groupe is directly inspired by the concept of asemic writing. As well as civil disobedience actions, the collective explores new fields in typography and typeface creation, breaking free from traditional graphic dogmas.

Asemik Groupe makes its mark above all through press vandalism. This consists of intervening directly on the offset plates of official printers in order to spread their message via the press. To do this, AG members engrave asemic or illustrative slogans on the plates with a drill.

 

 

 

By Karim Akel

Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel

1/9

Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel

1/6


Animatrics

Animatrics is a fictional collective that believes in the existence of fantastic animals. It focuses on creating computer graphics of animal movements using capture devices. Part documentation, part testament to the potential existence of these creatures in Switzerland's Jura forest, the project takes the form of a series of editions including computer graphics, a newspaper illustrating folk legends of the forest and a website bringing together information from the data collected.

 

By Faurant Kadrija

Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija

1/12

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