The secret life of objects – 2023 #2

The secret life of objects – 2023 #2

During the visual identity course, the students had to choose an object that could perform a specific function. Once they had deciphered all the facets of the object, they were asked to come up with a visual identity concept to present the object and show it in a graphic way that best defined it.

Studio project (2023) with Adeline Mollard

Assistants
Inés Barrionuevo
Students
Karim Akel, Rebecca Alfandary, Valentin Bonzon, Olympe Boutaghane, Jonas Buxcel, Camille Choquard, Alexandra Cupsa, Sacha Décoppet, Morgane Gilliéron, Lisa Grobet, Flaurant Kadrija
Département Communication Visuelle
Graphic Design
Know-how
Editorial

Kintsugi

Through experiments with non-traditional graphic techniques, this project is built around a series of grids taken from Bernina sewing machine software. This system gives rhythm and structure to the entire identity, illustrated in a catalogue presenting the 2023 collection. Each of the 6 patches is designed to repair specific materials, reinventing the way we think about repairing and improving our objects.


"Kintsugi invites you to reconnect with your material possessions by giving them a second chance. Thanks to sewn patches, designed to meet any need, repair/recollect/improve your broken objects!"

 

By Olympe Boutaghane

BOUTAGHANE_OLYMPE_AFFICHE2.jpg
BOUTAGHANE_OLYMPE_AFFICHE1 copie.jpg
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane
Olympe Boutaghane

1/10


Ateliercolina

Ateliercolina is a brand of jewellery and accessories created from kitchen utensils found at flea markets. By showcasing the precious, hard-wearing materials of the past, the craft of jewellery makes it possible to find solutions to today's environmental problems.

 

By Camille Choquard

camille_choquard.jpg
Camille Choquard
Camille Choquard
Camille Choquard
Camille Choquard
Camille Choquard
Camille Choquard
Camille Choquard
Camille Choquard
5391

1/9


Hallock

Hallock is a visual identity project for a Vjing service where the visuals react with the passage evolving as people fill the concert hall. The visuals are therefore progressive, allowing an infinite number of combinations and diversity in the production of posters. Some of these are transcribed into a booklet illustrating the services offered by the collective.

 

By Sacha Décoppet

Poster_Hallock (glissés).jpg
Sacha Décoppet
Sacha Décoppet
Sacha Décoppet
Sacha Décoppet
Sacha Décoppet
Sacha Décoppet
Sacha Décoppet

1/7


ASEMIK—GROUPE

 

Asemik Groupe is a committed collective from Germany. Founded in the wake of the nuclear phase-out and the resumption of coal drilling, a group of artists and graphic designers from the Berlin scene came together to metabolise their ideas and start a militant movement. The group claimed no political allegiance.

The name Asemik Groupe is directly inspired by the concept of asemic writing. As well as civil disobedience actions, the collective explores new fields in typography and typeface creation, breaking free from traditional graphic dogmas.

Asemik Groupe makes its mark above all through press vandalism. This consists of intervening directly on the offset plates of official printers in order to spread their message via the press. To do this, AG members engrave asemic or illustrative slogans on the plates with a drill.

 

 

 

By Karim Akel

Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel

1/9

Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel
Karim Akel

1/6


Animatrics

Animatrics is a fictional collective that believes in the existence of fantastic animals. It focuses on creating computer graphics of animal movements using capture devices. Part documentation, part testament to the potential existence of these creatures in Switzerland's Jura forest, the project takes the form of a series of editions including computer graphics, a newspaper illustrating folk legends of the forest and a website bringing together information from the data collected.

 

By Faurant Kadrija

Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija
Flaurant Kadrija

1/12

Projects related to Editorial

Stephanie Wilson – Iconic

MA TYPE DESIGN

Stephanie Wilson – Iconic

by Stephanie Wilson

Iconic stands at the intersection of typography, social research, and inclusive design. It addresses a growing concern: making reading more accessible for senior readers. Through the development of a typeface named Iconic, the project aims to enhance reading comfort while offering an aesthetic, functional, and adaptable typeface suited to the changes associated with aging. The project was created in collaboration with senior-lab, a Swiss platform dedicated to enhancing the quality of life for seniors. Grounded in a participatory methodology, this collaboration enabled a reality-based approach: available in serif, sans serif, sans semibold, and italics, Iconic was designed based on feedback and testimonials gathered from seniors during sessions held at ECAL.

Coraline Beyeler – 5R

BA GRAPHIC DESIGN

Coraline Beyeler – 5R

by Coraline Beyeler

5R is a documentary book explores the contrast between urban and rural agriculture, focusing on developments driven by new generations. It addresses issues related to pollution as well as social, health, and economic challenges.

Flora Hayoz – FACE À FACE

BA GRAPHIC DESIGN

Flora Hayoz – FACE À FACE

by Flora Hayoz

FACE À FACE is an exploration of loneliness through two mediums: dance and graphic design. This project brings together two practices to give shape to a hybrid creation. On one hand, a choreographic piece co-choreographed with Gaia Menchini, centred on states of loneliness and then captured on video. The second medium is a publication that extends the piece. By questioning the book as an object, it is designed to be read by two people and becomes a tool for dialogue and listening. The publication thus diverts from its usual uses, creating a sensory experience. The two media interact with each other, inviting us to experience solitude both in movement and in the sharing of reading. Thus, FACE À FACE offers an experience where solitude becomes the starting point for an encounter.

Amélie Bertholet – a room of our own

BA GRAPHIC DESIGN

Amélie Bertholet – a room of our own

by Amélie Bertholet

a room of our own is an editorial project born from the relationship between my flatmate, Flavia, and myself. This book explores how a relationship lives and evolves within a shared space: our apartment. Often seen as a transitional phase, cohabitation here becomes a long-term space of emancipation and sisterhood. Nurtured by feminist references—beginning with its title, borrowed from "A Room of One’s Own" by Virginia Woolf—the project questions the place of women within spaces of creation and intimacy. Through symmetry and collection, the book translates the experience of a lived space into an editorial object. The layout's grid, drawn from the apartment’s floor plan, creates shifts in scale and layout to reflect the transformation of 3D space into the 2D printed page.

Constance Mauler – Club Kid

BA GRAPHIC DESIGN

Constance Mauler – Club Kid

by Constance Mauler

My project explores the Club Kid scene. Born in the 1980s in New York, this movement emerged as a radical response to artistic and social elitism. Led by queer and marginalized individuals, it transformed nightlife into a space of freedom, resistance, and self-invention. This publication aim to create a dialogue between the original generation of Club Kids and the contemporary scene, to show how this movement continues to challenge norms, invent new codes, and assert liberated identities. An immersion into a flamboyant and deeply political subculture.

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