TRANSLATION – 2024 #2

During the visual identity course, the 2nd year Graphic Design bachelors had to produce a communication project based on a translation. They had to define their own translation system and develop a visual language based on these rules.

Studio project (2024) with Adeline Mollard

Assistants: Morgane Cachin
Students: Eliot Dubi, Candice Aepli, Coraline Beyeler, Mathilde Driebold, Flora Hayoz, Matteo Cortesi, Vladislav Tschumi, Léa Corin, Delphine Brantschen, Amélie Bertholet, Marc Facchinetti
Department Visual Communication: Graphic Design - Media & Interaction Design - Photography
Know-how: Visual identity, Editorial

CORPS ET ÂME

A mixture of empirical data and concrete poetry, CORPS ET ÂMES translates my state of mind when I improvise in dance. From an internal point of view, this project illustrates the four criteria I use in my practice: speed, amplitude, height and intensity, as well as the thoughts that go through my head.
A video illustrates the creative process, itself condensed into two posters featuring my personal video archives and the more abstract aspect of my movements. The project is accompanied by a pack of cards for dancers who enjoy improvisation and challenges.

Par Flora Hayoz

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1/3

Vallée du Gottéron

This is the story of a river that runs aground at the foot of a town. This wild river has always fascinated the people of Fribourg, but it has also frightened them. Mixing reality and fiction, this project is a work of research into the translation of a place and its legends.

Par Mathilde Driebold

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1/1

PIMP MY HOOK

Fly fishing is a fishing method that uses lures made to imitate aquatic and terrestrial insects. Using 3D, "PIMP MY HOOK" reproduces the translation phenomenon between the real insect and its imitation on a hook, just as an artificial fly tyer would do.

Par Eliot Dubi

1/2

Sounds of Things

"Sounds of Things" is a visual identity that translates sound into images. It takes the form of an alphabet book in which the sound of each object creates an infographic form. In this way, a whole visual lexicon is created, moving from one sense (hearing) to another (vision).

Par Delphine Brantschen

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1/1

Mires

Through my research into test patterns, my aim was to design and use test patterns that were truncated, whether by the printing technique or by their very design. These test patterns are intentionally designed to be altered and used in a way that reverses their original calibration function. By calibrating the camera with these test patterns, the resulting image suffers all the errors and imperfections induced. This research explores how calibration errors affect image quality, by manipulating parameters such as blur, overexposure and optical distortion.etic potential of technical errors in photography.

Par Marc Facchinetti

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1/4

BAD NOISE CLUB

This project is a visual identity proposal for a fictitious electronic music club, inspired by the world of rave parties, techno clubs and the influence of the Roland TR-303 on this musical genre from the 90s to the present day. The visuals are the result of experimentation and research into the machine's technical characteristics. They translate live the modulation of sound and the way the instrument is used using VJing techniques.

Par Matteo Cortesi

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1/1

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