Substance

Projects BA GRAPHIC DESIGN

Luca Reichenbach – Substance

In the early 20th century, typography involved manual engraving of characters on lead or wood to suit the printing methods of that era. Nowadays, typography is largely digitized during the design phase and applied across both print and digital mediums. This project investigates the shift from physical to digital typography, analyzing its material and immaterial aspects, including its shapes, design and applications.

Diploma project (2024)

Students
Luca Reichenbach
LucaReichenbach_Image2.jpg

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Contextual Design – BA2 S2 2026

BA GRAPHIC DESIGN

Contextual Design – BA2 S2 2026

with Adeline Mollard

  Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design. In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.    
Visual Identity – BA2 S2 2026

BA GRAPHIC DESIGN

Visual Identity – BA2 S2 2026

with Adeline Mollard

As part of the visual identity course with Adeline Mollard, the students developed a visual identity based on a randomly drawn business card. By appropriating a graphic element and its title, each project offers a singular interpretation of it. Each proposal also involves the selection of a tool linked to the associated event (tattoo machine, sander, lithography equipment, etc.), used as a conceptual and graphic extension of the project. The identity is deployed across a range of formats, from business card to F4 size, including posters, flyers, business cards, as well as an animated poster.
Editorial Design – BA2 S2 2026

BA GRAPHIC DESIGN

Editorial Design – BA2 S2 2026

with Diego Bontognali

As part of this editorial design course, students developed a research-based project focused on the selection and design of texts around a shared theme. Based on a curated set of sources, each project presents two editions with identical content, produced in both a large and a small format.  
Type Design BA2 – S2 2026

BA GRAPHIC DESIGN

Type Design BA2 – S2 2026

with Aurèle Sack

Second-year students were required to develop the whole alphabet for one typeface.
Type Design BA3 – S1 25–26

BA GRAPHIC DESIGN

Type Design BA3 – S1 25–26

with Aurèle Sack

The third-year students had to develop a typeface and digitize it.

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BA GRAPHIC DESIGN
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