Attitude as Tool – The graphic language of context

Projects BA GRAPHIC DESIGN

Luca Riva – Attitude as Tool – The graphic language of context

Attitude as Tool is a research project on the practice of graphic design through the use of context. The project develops into a book that proposes a working method that invites designers to work in unconventional contexts, integrating them into their professional practice and using these contexts to develop tools, ideas and processes. Derived from a way of observing the world related to the concept of "Adhocism" and encouraging self-production, unlikely combinations of what is at hand, common or unusual materials are integrated into the creation process. Mistakes, unintentional and situational gestures shape unexpected results.

Diploma project (2024)

Students
Luca Riva
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