Designing a logotype means defining a strong visual identity anchored in a specific context. First-year Graphic Design students developed a hand-drawn logotype based on a subject, theme, or environment of their own choosing.
This creation was informed by prior research in typographic archives. Each student produced a reference booklet and a specimen system based on six or more typefaces, to ground their visual and conceptual exploration.
Balancing typographic culture and contemporary expression, each project investigates what makes a visual identity truly distinctive.
Studio project (2025) with Robert Huber
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