OBI: Object Brochure Investigation
More than just a store, OBI has become an integral part of local history. This Renens landmark also maintains a close link with ECAL, serving as a landmark and source of inspiration for its students. In fact, there is an architectural filiation between the two: Jean Tschumi's son, Bernard Tschumi, is the architect who designed the ECAL's renovation. This generational dialogue further strengthens OBI's place in students' visual and creative imaginations.
OBI embodies the spirit of “Do It Yourself” (DIY), a concept that emerged in 1968 under the impetus of Stewart Brand, founder of the Whole Earth Catalog, an alternative publication born of his exploration under 200 micrograms of LSD.
The DIY movement advocated an alternative lifestyle and resistance to hyper-consumption. Today, this philosophy is far removed from that embodied by OBI, considered to be a mass-market store. This paradox will be the focus of this semester's project. Since DIY has been structured around a publication, students will come full circle by producing an OBI-inspired edition of their own.
Studio project (2025) by Colas Ravey, Léa Isoard, Rose Graf, Antoine Genoud, Lucca Vogel
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BA PHOTOGRAPHY
with Natacha Lesueur
Documentary, the power of make-believe Based on projects developed around a common theme, the students develop a personal, in-depth project around the theme of pretense. They build a project that plays with the limits of veracity in photography, using it as an artifice of deception.
BA PHOTOGRAPHY
with Orsola Valenti
Off-camera By exploring what lies outside the frame, students develop a sensitive and reflective approach to audiovisual creation. Throughout the semester, students are encouraged to reflect on the political and formal issues surrounding the moving image, as well as the relationship between the visible and the invisible.
BA PHOTOGRAPHY
with Anoush Abrar
Deconstructed Portrait The goal of this workshop, led by photographer Anoush Abrar, is to explore the meaning of the contemporary portrait. Working with the concept of the “deconstructed portrait,” the students created an image in pairs. The Digital Medium Format workshop week serves as an introduction to both photography equipment and specialized software.
BA PHOTOGRAPHY
with Charlotte Krieger
Unseen This course introduces students to the creation of a seven-image series built around the theme Unseen. They will learn to combine set design, characters, and lighting to produce strong, coherent staged images. Through a practical and technical approach, the course develops their ability to conceive and manage a complete photographic project, direct models, work with natural and artificial light, and collaborate under conditions similar to professional editorial or commercial shoots. Students will refine their photographic vision while preparing for the creative and technical demands of the industry.
BA PHOTOGRAPHY
with Rineke Dijkstra
What is good portrait? What technique do you choose? What kind of light do you use? Daylight or flash? What location or backdrop do you choose for? How do you choose your subject? How do you approach someone you don’t know? In this workshop, the students have explored what makes a good portrait and which tools you can use to create one.
