MEDIA & INTERACTION DESIGN

Paul Dorsaz – MR

by Paul Dorsaz

With GlobalCom, generate your business’s visual identity thanks to the power of AI! The recent emergence of services like ChatGPT or DALL·E prompts us to question the role of AI in design processes. In a reality where an advertising designer inevitably turns to the web for inspiration, the final product often appears similar to others. What would logos and visual identities look like if the initial design was driven by an AI, whose dataset is already saturated with overproduction and mimicry? GlobalCom, a product of this automated process, reveals that these tools are still too naive to operate independently. However, could they be employed as catalysts to stimulate the creativity of designers?

GRAPHIC DESIGN

MEDIA & INTERACTION DESIGN

PHOTOGRAPHY

Service Design - 2023

with Angelo Benedetto, Vincent Jacquier, Pauline Saglio

During the service design course, the 3rd year of the Graphic Design, Photography and Media & Interaction Design bachelor's degree programs realized multi-media projects. A collaboration of the Visual Communication department with the theme of SDGs (*Sustainable Development Goals). The theme named "For a good cause, make the SDGS a reality" aims to develop a cause close to the heart of the different student groups. Each project is composed of at least two different supports, one primary and one secondary. The projects could therefore take any form the students deemed relevant, be it a website, editions and posters, a video sequence, or even virtual reality.

MEDIA & INTERACTION DESIGN

Break It Fix It

with Daniël Maarleveld

Break it Fix it is the workshop's result conducted under the direction of Daniel Maarleveld. Based on the music Technologic - Daft Punk, each group have reappropriated a phrase to enhance it graphically. The result is a series of posters, a video clip compiling the different typographic systems, and a series of interactive posters based on the same rules.

MEDIA & INTERACTION DESIGN

What’s The Prompt?

with Cyril Diagne

During a week workshop given by Cyril Diagne, second year students explored the integration of machine learning tools in their creative process. By limiting the coding step in favour of using the concept of Prompt they experimented with Diffusion Models such as GPT3, Clip or DALL-E to create texts, images and videos. Comparing the way our brain seems to make our dreams and the way some AI models work, Elina Crespi used some Diffusion Model to represent her dreams.

MEDIA & INTERACTION DESIGN

VR Sequences 2022

with Sami Benhadj

VR Music Video projects created by second-year students in the Bachelor of Media & Interaction Design program.

MEDIA & INTERACTION DESIGN

Avatars

with Samy La Crapule

It is around the theme “Avatars” that we spent this week of workshop with Samy La Crapule. The idea was to learn around the software Daz Studio in order to create a virtual CGI avatar. The results presented here are the result of a week’s work for the 1st, 2nd and 3rd year students. You can find more details about each project on our Instagram @ecal_mid.

MEDIA & INTERACTION DESIGN

From Screen to Paper Abecedarium

with Jessica In

A one week workshop with Jessica In where 1st year Media & Interaction Design and Graphic Design students worked together on the link between screen and print content. During this week, the students did formal research in Processing in order to create an alphabet book, which was then printed using an Axidraw plotter.

Mapping Workshop - Nature morte

with Florian Pittet, Clément Lambelet, Eric Morzier

The first year students in Graphic Design and Media & Interaction Design and Photography worked on mapping projects. The structures, which the different groups created with blocks of polystyrene, allowed them to experiment and create video, 2D and 3D content while playing with notions of space, depth and rhythm.

MEDIA & INTERACTION DESIGN

TEXTMODE

with Andreas Gysin

Modes of display and use of text as creative material: raster, ASCII art, emoticons and poetry. Projects created in the first year Bachelor Media & Interaction workshop TEXTMODE given by Andreas Gysin. Workshop assisted by Paul Lëon.