BA GRAPHIC DESIGN
Thomas Neyroud – Yours to Play and Win
with Jonathan Hares, Aurèle Sack
Yours to Play and Win is a typeface promotion project on the theme of chess. Letters, just like the game’s pieces, are symbols which become meaningful once they have been activated by abstract human activity, i.e. thought. Referring to Duchamp, the ideographic representations of the cognitive process show their real potential, which goes beyond plain visual organisation. The font belongs to the Egyptian family, which hints to a modern mechanism, while honouring craftsmanship with the serifs. The monocase proportions adapt to the game’s modular elements and the rounded edges add an organic quality to recall the human mind. The text showcases the game’s principles and the ideas as a way to demonstrate the project’s message.
