Emma Casella – Newo
Newo is a kit for newborns made of Swiss wool. The product is inspired by the Finnish Baby Box, a kit subsidised by the state to help young mothers in need. Through this product, the goal is to enhance the value of Swiss wool, which has been in crisis for several years after the loss of its main customer, the Swiss army. This material needs regular new demand, which could be satisfied if the Swiss Confederation endorsed Newo.
soft goods / accessories