BA MEDIA & INTERACTION DESIGN
Basil Dénéréaz – Reif
with Alain Bellet, Christophe Guignard, Gaël Hugo, Laura Nieder, Pauline Saglio
Mention Très bien Through our entertainment media, partnerships and sponsored content are becoming omnipresent. Based on this observation, Reif i s a fictional account of the objectification of a digital influencer. Through different media created with computer generated images, we visualise the change of identity of this character who allocates areas of her body as advertising spaces, generating her metamorphosis from human to object. In order to realise the content for Reif , a process of digital production was set up, adjusting to the standards of avatar creation which affiliates this fiction to the current technical reality.
