Trait de caractère

Projects BA GRAPHIC DESIGN

Ella Paleni – Trait de caractère

The place of the graphic designer in the age of technological advances: today’s world is in constant technological evolution, which raises questions about the place and role of the graphic designer. In this graduation project, I set out to explore this issue by adopting a resolutely manual and artisanal approach. I created a book from A to Z, using traditional manufacturing techniques, from the elaboration of the paper to the final binding. By moving away from the omnipresent process of digitalisation, I sought to express a need to return to the very essence of the graphic design profession. This project highlights the advantages of an artisanal approach in an increasingly digital world. It encourages reflection on the specific skills that graphic designers can bring to the table.

Diploma project (2023) by Ella Paleni

Know-how
Craftsmanship, Imagemaking

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Projects related to Imagemaking
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Diego Steiner – Hybrid Modules

BA GRAPHIC DESIGN

Diego Steiner – Hybrid Modules

by Diego Steiner

Hybrid Modules explores the link between traditional craftsmanship and contemporary technologies through the creation of a 3D-printed modular typographic tool for use with a manual letterpress. Designed on a grid, the modular alphabet becomes a set of physical dies, which can be inserted by hand into the press. The slow, repetitive process becomes an integral part of the visual language, making visible the time and care of the gesture. A series of A2 posters promotes a series of fictitious conferences entitled “ART, CRAFT & TECHNOLOGY - Guests in Switzerland”.
Louis Roh – Les chemins perdus

BA GRAPHIC DESIGN

Louis Roh – Les chemins perdus

with Guy Meldem, Diego Bontognali

Millennia ago, humankind discovered electricity and never stopped exploiting and reinventing it, unconcerned, considering this resource to be infinite. This book, Les Chemins Perdus, opens up new horizons, between dream and fiction, through realistic and poetic notions. What if all the lights went out? It stimulates the imagination and offers readers light, childlike speculation. Interest in illustration, storytelling and printing techniques brings this graphic tale to life. This journey of colours and images appeals to a multi-generational audience, tapping into the potential of children’s books in these tense and confusing times.
Alfredo Venti – Points de rencontre/Treffpunkte

BA GRAPHIC DESIGN

Alfredo Venti – Points de rencontre/Treffpunkte

by Alfredo Venti

Points de rencontre/Treffpunkte is an inclusive graphic system designed to make sociocultural resources more visible and accessible to people facing linguistic isolation, or to anyone seeking to join a social network. Inspired by educational tools used with non-native speakers, it combines pictograms, color coding, visual keywords, and modular signage. Installed at the entrances of community centers through interchangeable panels, and complemented by poster campaigns (print and web), it brings these structures into public view for those looking for a service, a network, or simply a welcoming place.
Candice Aepli – Brindille et Azilise

BA GRAPHIC DESIGN

Candice Aepli – Brindille et Azilise

by Candice Aepli

Brindille et Azilise invite you to imagine children's space differently, by offering a lively, playful universe in their bedrooms. Here, the story is not read between the pages, but lies on the floor and climbs up the windows. It slips under an arm. It tucks in dreams. It's a whole world at children's level, where ecosystems come to life through furniture, transforming everyday life into a playground for exploration. Le jardin, collection no. 1 The gardener has slipped seeds into the soil, the bright sun warms the petals, the mouse nibbles on the sly, and in this corner full of life, everyone is busy and smiling.
Dorian Pangallo – Sublime Démocratie

BA GRAPHIC DESIGN

Dorian Pangallo – Sublime Démocratie

by Dorian Pangallo

In an era where crises follow one another and justify a state of permanent exception, Sublime Democracy is a critical multimedia campaign portraying democracies stripped of their foundations, yet upheld by persistent symbols sustaining the illusion. Designed as a contemporary fable, the work draws on precise presidential speeches and polished visuals, integrating AI as the engine of a critical process where falsehood becomes language. By playing with the codes of power, it questions our habituation to fear, authority, and dominant narratives.

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BA GRAPHIC DESIGN
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