Rebrand is an illusionist performance on Instagram that simulates the rise and fall of a fictional celebrity character played by the photographer. Through staged images and fake media covers, Rebrand explores the mechanisms of celebrity, beauty standards and the treatment of women by the media. Over several months, she develops a realistic narrative tracing the rise of this fictional celebrity, then her fall under the weight of scandal, surveillance and media spectacle. Rebrand uses editorial shoots, paparazzi-style photos, fake brand partnerships and orchestrated scandals. The final work takes the form of a multi-screen video installation retracing this fabricated public life.
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BA PHOTOGRAPHY
with Laurence Bonvin
Take risks, experiment, and try out new approaches or techniques in relation to a current or past project, or their future graduation project. Encourage them to take a project or idea further by experimenting with methodology, technique, and production methods, rather than relying on familiar processes, solutions, know-how, or tried-and-true formulas.
BA PHOTOGRAPHY
with Julien Bourdeille
Événement Lumineux Through an in-depth exploration of light as a narrative and sensory medium, first-year students created a short film on the theme “Luminous Event.” This project allows them to learn how to manage a complete audiovisual project while mastering the tools of filming, framing, and camera movement.
BA PHOTOGRAPHY
with Natacha Lesueur
“What is clearly conceived can be clearly expressed, and the words to say it come easily.” Nicholas Boileau, *L’art poétique*. As students embark on their final year of study at ECAL, with their interests and methods taking shape, this final project offers an opportunity to challenge their own rules, established practices and influences, to refuse to settle for the status quo and to take risks.
BA PHOTOGRAPHY
with Nicolas Poillot
By conceptualizing and producing visual content as part of an editorial series, students will explore the concept of applied photography in a practical, creative, and professional manner, working closely with Art Director Nicolas Poillot.
BA PHOTOGRAPHY
with Anoush Abrar
DRIVE For this week’s theme, “Drive,” first-year photography students were asked to create a portrait shot on medium-format film. Inspired by the sensation of a first driving experience, travel, empowerment, or discovery, the week aimed to explore the relationship between one or more people and a vehicle.