Alula

Projects BA GRAPHIC DESIGN

Noa Jetzer – Alula

Born from an interest in animation, digital media and accessibility, Alula is a project developed in collaboration with occupational therapist Romain Savioz. It explores the following question: what might a digital environment designed to foster autonomy in emotional self-regulation among young people look like? Conceived as a resource space alongside therapy, the project envisions its visual universe through a stop-motion animation, pen-and-ink illustrations and interactive prototypes. Together, they outline an evolving digital garden where each action contributes to shaping a unique landscape. By combining analogue techniques with interactive design, Alula develops a sensitive, narrative and accessible approach to digital graphic design.

Diploma project (2026)

Students
Noa Jetzer
Know-how
Tangible Interaction, Imagemaking, Game, Illustration, Moving images
Alula_2_ECAL_JetzerNoa_compressed.jpeg

Projects related to Imagemaking
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Malik Sobgoui – Oblique Reasoning

BA MEDIA & INTERACTION DESIGN

Malik Sobgoui – Oblique Reasoning

with Alain Bellet, Christophe Guignard, Gaël Hugo, Laura Nieder, Pauline Saglio

Nowadays, almost all of us have adopted the unconscious reflex of pulling out our smartphone when we are faced with some form of loneliness or passivity. Hence, it has become difficult for us to cope with waiting without the help of our cell phones. The aim of Oblique Reasoning is to invite users to question notions of attention economy and FOMO (Fear Of Missing Out) while offering, in the manner of Oblique Strategies, reflections and alternatives. By recording unread notifications and quantifying them in units of time, this portable device offers us the possibility to step back and rethink our relationship with the smartphone.
Mylène Dreyer – Scribb

BA MEDIA & INTERACTION DESIGN

Mylène Dreyer – Scribb

with Alain Bellet, Cyril Diagne, Cédric Duchêne, Christophe Guignard, Gaël Hugo

Scribb is a computer game in which the physical area scanned by the mouse is an integral part of the interaction. The player must draw some black areas, detected by the mouse, to be able to evolve in the game. So, in the same time, he has to manage the position of the mouse and the surface on which it is placed. This double reading questions our way of switching from digital to analog. The mouse, diverted from its usual role, is not only used as an extension of the hand, but as a physical object influenced by its environment.
Tessa Donati – Viwo

BA MEDIA & INTERACTION DESIGN

Tessa Donati – Viwo

with Alain Bellet, Christophe Guignard, Gaël Hugo

Sound, illustration and construction are the key elements of the Viwo box, which contains 16 little wood blocks prepared to disclose six amusing illustrations. By placing these living cubes in the right place it will be possible to discover the supporting role of sound in solving the puzzle. This first game encourages children to examine the shapes of the objects, stimulates them to recreate the images accurately and increases their listening skills. To get started, just touch the word Viwo. The lid of the box and the available cards function as an amazing game! The senses involved are mainly touch, hearing and sight. In planning and building this box, my aim was to combine the traditional qualities of a wood game with those of modern games that capture children’s attention.
When Objects Dream

BA MEDIA & INTERACTION DESIGN

When Objects Dream

with Alain Bellet, Cyril Diagne, Vincent Jacquier, Florian Pittet (Sigmasix), Pauline Saglio, Eric Morzier (Sigmasix)

Do objects sometimes dream about themselves? What if we could enter their dreams? Virtual reality? Connected objects? On the occasion of the Milan International Furniture Fair 2016, the ECAL students of the Bachelor Media and Interaction Design present a collection of interactive experiments.
Iris Moine – Twist

BA MEDIA & INTERACTION DESIGN

Iris Moine – Twist

with Alain Bellet, Christophe Guignard, Gaël Hugo, Laura Nieder, Pauline Saglio

Twist was thought out as part of the upcoming industrial design exhibition at mudac - Musée cantonal de design et d’arts appliqués contemporains. The aim of this project is to engage children’s curiosity about design, for whom the idea of visiting a museum is often not the most exciting. How can we encourage a stimulating visit and discovery of the exhibits? By bringing out an object from the exhibition, the Bold chair by Big-Game studio, this project transforms it into an interactive installation. Guided by a character on screen, children are invited to interact with certain parts of the chair: sitting, pinching, turning, etc. These interactions trigger games, and information is presented in a playful way, thus creating a direct and memorable relationship with the object and raising awareness of design.

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BA GRAPHIC DESIGN
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