Alula

Projects BA GRAPHIC DESIGN

Noa Jetzer – Alula

Born from an interest in animation, digital media and accessibility, Alula is a project developed in collaboration with occupational therapist Romain Savioz. It explores the following question: what might a digital environment designed to foster autonomy in emotional self-regulation among young people look like? Conceived as a resource space alongside therapy, the project envisions its visual universe through a stop-motion animation, pen-and-ink illustrations and interactive prototypes. Together, they outline an evolving digital garden where each action contributes to shaping a unique landscape. By combining analogue techniques with interactive design, Alula develops a sensitive, narrative and accessible approach to digital graphic design.

Diploma project (2026)

Students
Noa Jetzer
Alula_2_ECAL_JetzerNoa_compressed.jpeg
Alula_4_ECAL_JetzerNoa_compressed.jpeg

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Contextual Design – BA2 S2 2026

BA GRAPHIC DESIGN

Contextual Design – BA2 S2 2026

with Adeline Mollard

  Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design. In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.    
Visual Identity – BA2 S2 2026

BA GRAPHIC DESIGN

Visual Identity – BA2 S2 2026

with Adeline Mollard

As part of the visual identity course with Adeline Mollard, the students developed a visual identity based on a randomly drawn business card. By appropriating a graphic element and its title, each project offers a singular interpretation of it. Each proposal also involves the selection of a tool linked to the associated event (tattoo machine, sander, lithography equipment, etc.), used as a conceptual and graphic extension of the project. The identity is deployed across a range of formats, from business card to F4 size, including posters, flyers, business cards, as well as an animated poster.
Editorial Design – BA2 S2 2026

BA GRAPHIC DESIGN

Editorial Design – BA2 S2 2026

with Diego Bontognali

As part of this editorial design course, students developed a research-based project focused on the selection and design of texts around a shared theme. Based on a curated set of sources, each project presents two editions with identical content, produced in both a large and a small format.  
Type Design BA2 – S2 2026

BA GRAPHIC DESIGN

Type Design BA2 – S2 2026

with Aurèle Sack

Second-year students were required to develop the whole alphabet for one typeface.
Type Design BA3 – S1 25–26

BA GRAPHIC DESIGN

Type Design BA3 – S1 25–26

with Aurèle Sack

The third-year students had to develop a typeface and digitize it.

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BA GRAPHIC DESIGN
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