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DESIGN FOR LUXURY & CRAFTSMANSHIP

Watches and Wonders Geneva 2024 ECAL x Alloyed

with Nicolas Le Moigne, Alexis Georgacopoulos, Xavier Perrenoud, Basil Dénéréaz

For the Watches and Wonders Geneva 2024 trade show, ECAL/University of Art and DesignLausanne has teamed up with Alloyed, a company that specialises in metal printingtechnologies, to present an original collection of watch straps. Designed by students in theMaster of Advanced Studies in Design for Luxury and Craftsmanship programme, thesewristbands have been developed using 3D modelling software, resulting in unique pieces thatgo beyond the limits of traditional techniques. Five of the 15 concepts designed by the students were selected and 3D printed from a finepowder of TI6AI4V titanium—an alloy composed of titanium, aluminium, and vanadium—whosemelting point of around 1,600° Celsius is obtained using a laser beam. Regularly used in theaerospace, and medical industries, this printing technique, known as Laser Powder BedFusion (L-PBF), can be used to create objects with ultra-high-performance mechanicalproperties. Each project, presented in the form of a prototype or animation, finds its inspiration in thebeauty of nature, through organic structures, as much as in complex systems, closer toengineering. This collaboration brings together technology, craftsmanship, and design—withlinks to the world of fine watchmaking—by combining the expertise of engineers specialising inthe science of materials, the know-how of artisan jewellers and their finishing skills, and thecreativity and innovative spirit of up-and-coming designers.

Vietnamese objects: The material culture of resilience in the face of (de)colonisation

with Quang Vinh Nguyen, Cynthia Ammann, Chi-Long Trieu

Cà phê (coffee), atisô (artichoke), xi nê ma (cinema), căng tin (canteen) or xi-măng (cement): in the Vietnamese language, many words bear the imprint of a French origin. And what if the same were true of everyday objects? Somewhere between cultural anthropology, the epistemology of Vietnamese design and the sociology of objects, this research project analyses the production of objects in Vietnam in the light of French colonisation and decolonisation.

INDUSTRIAL DESIGN

BELLE RIVIERA X ECAL

with Adrien Rovero

For the member municipalities of GEDERIVIERA, the waste management perimeter of the Vaudois Riviera, students in the BA Industrial Design are envisioning a new public trash can.

The Cultural Turn in Swiss Graphic Design from the 1980s to 2020

with Davide Fornari Jonas Berthod, Chiara Barbieri

The research project investigates the discourse on graphic design in Switzerland in the under-researched period from 1980 to 2020. While the 1950s and 1960s saw graphic design in Switzerland reach international recognition and commercial expansion under the label “Swiss style”, a paradigm shift emerged in the following decades. The attention of many practitioners turned away from design as a pure service for the industrial and service sector and moved towards cultural commissions on a local, national and international level. Instead of aiming for maximum return, they chose their commissions according to whether they promised them creative freedom and whether they contributed to the profiling of their portfolio in alignment with their new definition of the profession as a lifestyle. This project examines the emergence and the development of this phenomenon, which became known as “cultural graphic design”, in professional graphic design in Switzerland.

FOUNDATION YEAR

Ecal x Reitzel silo

by Dunand Clea

Reitzel wished to make the surface area of its silo available to young artists for free expression and creativity. To this end, a competition was held and student Cléa Dunand's project was selected, transforming the industrial silo into an artistic canvas. Production of the paintings: Yoanys Andino Diaz and his team

INDUSTRIAL DESIGN

USM Design Grant - 6th Edition

with Christian Spiess, Fondation USM, Théâtre de Vidy

The USM Design Grant is a study grant launched by the Fondation USM to encourage innovation by rewarding a student’s project. For the 6th edition of the USM Design Grant awarded by the USM Foundation, ECAL Bachelor Industrial Design students, under the guidance of Swiss designer Christian Spiess, were asked to design new outdoor seating for the terrace of the Théâtre de Vidy in Lausanne.

PHOTOGRAPHY

BLI × ECAL

with Matthieu Gafsou

The collaboration between the ECAL and the BLI touches on contemporary issues that are of particular concern to students at the school: our relationship with minorities and the appropriate way of representing them. For a long time, a paternalistic anthropological attitude was tolerated and even encouraged in the world of photography. Attitudes have changed, and the young artists at the ECAL have developed a relationship of equals with the various communities they have encountered. Creating the images required a language that enabled the students to position themselves in relation to others and to establish protocols in line with their own values and those of the people on the other side of the lens. The images give us a complex, multifaceted panorama of our city's cultural diversity, and show us that encounters and mixes are possible and fruitful. Matthieu Gafsou, photographer and teacher.

DESIGN FOR LUXURY & CRAFTSMANSHIP

Upcycling Design

with Nicolas Le Moigne, Bethan Laura Wood

For the second year, students from the MAS in Design for Luxury and Craftsmanship were invited to create objects based on the container produced for La Prairie's flagship range. The glass packaging bears the signature cobalt blue that defines the Swiss brand's Luxe Skin Caviar collection, the result of a meeting with Niki de Saint Phalle in the 1980s. Noticing the vivid cobalt blue in the world-famous artist's paintings and sculptures, La Prairie enquired about the significance of this blue in her work. For Niki de Saint Phalle, this resplendent hue, her favourite colour, symbolised femininity, boldness, strength and serenity, describing it as "the colour of joy and luck". With the help of glassmakers based in Switzerland, these glass containers were cut, drilled or sandblasted to give the object a function, while retaining the brand's codes.

PRODUCT DESIGN

Ecal for Schätti

with Camille Blin

ECAL for Schätti is a inspiring collection created by ECAL’s Master students in Product Design, under the guidance of Camille Blin, head of the programme, Jörg Boner, designer and Thomas Schätti, co-owner of the company Schätti. In the lighting industry, Schätti is synonymous with high quality manufacture and proven know-how. The brand is driven by a modernist vision and a fresh perspective: “The lighting industry is in upheaval; LED technology is the center of attention. A significant research and development effort is devoted to this technology. Light is being redefined.” A premise that ECAL students followed to create portable, battery powered LED lamps. The result is a multifunctional collection featuring the potential of this technology. Collapsible or foldable, wall or desk lamp, portable and rechargeable, indoor or outdoor: the selection translates Schätti expertise and ECAL students' creative minds.

PRODUCT DESIGN

U.F.O.G.O. Wind Turbines

with Camille Blin, Anniina Koivu, Anthony Guex, Marvin Merkel, Arthur Seguin

In 2023, the significant role of renewable energies in tackling the environmental crisis is blatant. In this context, wind power has once again been presented as a promising avenue for regions seeking to transition to renewable energy. However, concerns about their visual intrusion on surrounding environments pose a significant obstacle to their deployment. From a design perspective, this aesthetical factor is not insurmountable. On the contrary, it highlights the need for greater consideration of how we shape these technologies and integrate them into the environment and our lives. This project, completed by 16 MA Product Design Students of ECAL, has set out to explore how wind turbines can fit into natural landscapes and cultures not only sensitively, but beautifully – if we focus on their design. To complete the project effectively, a case study location was required. Fogo Island (Newfoundland, Canada), described locally as "this rock in the battering Northern Sea," was chosen due to its natural beauty, abundant wind, and tight-knit community of approximately 2,500 inhabitants. The island's climate and geography make it ideal for wind turbines. Additionally, Fogo Island is home to Shorefast, a non-profit organization dedicated to building a sustainable, renewable economy for the island. In October 2022, the students and tutors of ECAL visited and immersed themselves in Fogo Island. The project resulted in eight speculative yet practical wind turbine designs, considerately informed by various perspectives. U.F.O.G.O. is a sustainability project  grounded in reality, but not limited by what already is. Collaboration Partners: Shorefast HEIG-VD/School of Management and Engineering Vaud (Marc Pellerin, Philippe Morey and Marco Viviani) Media Partner: Disegno Funding: Summer University Programme of the Board of Higher Education (DGES) State of Vaud HES-SO Recherche Transdisciplinaire en Durabilite (under the project title 'INTEGRATED WIND TURBINES’)

PHOTOGRAPHY

Automated Photography at the Maison Franco-Japonsaie

with Milo Keller, Clément Lambelet

From February 3 to 19, 2023, on the occasion of Yebisu International Festival for Art and Alternative Visions in Tokyo, ECAL is exporting the exhibition resulting from the Automated Photography research project, which explores the aesthetic and conceptual potential of automated photography.

PHOTOGRAPHY

ECAL × JEAN PAUL GAULTIER: Under Your Smell

with Milo Keller, Florence Tétier, Nicolas Coulomb, Calypso Mahieu

The exhibition Under Your Smell offers a hypnotic and immersive experience in Jean Paul Gaultier's headquarters by imagining new definitions of beauty and body expression. Under the direction of Florence Tétier and Nicolas Coulomb, 3rd year Bachelor Photography students brought to life the brand's iconic perfumes through an immersive photographic experience. In the first season, with the complicity of Claude Emmanuelle Gajan Maull, the young photographers have fluidified the iconic bottles with their gendered silhouettes — Le Mâle, Le Classique, Le Beau and La Belle — in a fresh LGBTQIA+ perspective. With this upcoming season, the project evolves around the Scandal fragrance, with the creation of still lives in which the liquid, dry and organic contrasting textures evoke the essence of the perfume, its bottle design and its complexities. Through staging, the perfumes become the backdrop for stories of transgression and fantastical projections. In addition to monumental fabric prints, giant image-cushions welcome the public to lay down and celebrate gender fluidity and the ever changing definitions of beauty and self expression.

DESIGN FOR LUXURY & CRAFTSMANSHIP

COLLABORATION WITH DEDON 2022 LIGHTING THE FUTUR

with Sabine Marcelis

Dedon by nature An initiative of DEDON Studio, Lighting the Future presents a striking array of nature-inspired light concepts by master stu- dents from the prestigious ECAL/University of Art and Design Lausanne. This innovative digital exhibition opens in January 2023 exclusively on DEDON channels, including a dedicated microsite enhanced by AR tools. DEDON Studio initiated the ECAL collaboration with a challenge to students in the Design for Luxury and Craftsmanship Masters program: Explore our relation to nature through lighting design, drawing inspiration from DEDON’s groundbreaking fiber. Under the supervision of the acclaimed designer Sabine Marcelis and Nicolas Le Moigne, head of the program, students designed, developed and digitally elaborated their concepts over a nine- month period. The results—beautiful, beguiling, thoughtful and engaging—attest to the creative powers of an emerging genera- tion and the enduring attraction of nature to us all.

PRODUCT DESIGN

ON 2040 - MASTER PRODUCT DESIGN

with Christophe Guberan, Camille Blin

Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.

PHOTOGRAPHY

ON 2040 - MASTER PHOTOGRAPHY

with Maxime Guyon

Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.

PHOTOGRAPHY

ECAL in Seoul : exhibition Automated Photography

with Milo Keller

Following the success of the exhibition resulting from the Automated Photography research project at Paris Photo in 2021 and then at the Galerie l'elac in 2022, the ECAL is exporting this project to Plateform-L in Seoul from 17 September to 8 October 2022, through an immersive audiovisual exhibition.

DESIGN FOR LUXURY & CRAFTSMANSHIP

Collaboration with L’Epée 1839

with Fiona Krüger

Regatta Very few sports, or indeed very few human activities, merit the term ‘graceful’ as much as does sculling. Long, streamlined craft cutting the water like a stiletto and leaving barely a ripple are among the most elegant forms of human displacement on earth. And that sense of grace conceals both the incredible power of the oarsman and the arrow-like precision of their craft. L’Epée 1839 harnesses and pays homage to the grace of sculling with La Regatta, a sleek vertical clock invoking the shape of the long thin scull, with both the power (8-day power reserve) and precision of the most elegant of watch sports. Our modern lives are often busy and, at times, even chaotic, La Regatta invokes a sense of peace and calm.

DESIGN FOR LUXURY & CRAFTSMANSHIP

Partnerships with Mec-Art

with Nicolas Le Moigne

Within the framework of the partnership between ECAL/University of Art & Design Lausanne and Mec-Art (Pour la Mécanique d'Art), the students of the Master in Design for Luxury & Craftsmanship had the opportunity to visit the manufactures and meet the artisans based in the town of Sainte-Croix. This region of the Franco-Swiss Jura arc gathers a great deal of know-how in watchmaking and art mechanics and is now part of UNESCO's Intangible Cultural Heritage. These visits and encounters should enable the students of the ECAL program to create simple and fun mechanical parts that will illustrate the various skills specific to the region, such as automatons, music boxes or watchmaking.

INDUSTRIAL DESIGN

ECAL x BMC - Daily Mobility

with Christian Spiess

In collaboration with renowned Swiss bicycle brand BMC, second year Bachelor Industrial Design students, under the guidance of Stéphane Halmaï-Voisard, Head of the programme, and Christian Spiess, Swiss designer and bicycle aficionado, present a collection of handy and colourful accessories for the modern daily bike commute.

DESIGN FOR LUXURY & CRAFTSMANSHIP

COLLABORATION WITH MEC-ART

with Fiona Krüger

MECHANICAL MARVELS Craftsmanship in Movement: Celebrating Design and the Heritage of Switzerland’s Masters of Mechanical Art

DESIGN FOR LUXURY & CRAFTSMANSHIP

Collaboration with CSEM

with Alexis Tourron (Panter&Tourron), Stefano Panterotto (Panter&Tourron)

Through a unique project, students from ECAL and CSEM’s engineers have effortlessly combined modern arts & crafts and nanotechnology to create a series of innovative jewelry pieces, "Structural Colors".

INDUSTRIAL DESIGN

ECAL x MUJI: Compact Life

with Michel Charlot

A collection of clever furniture and household accessories to help organise everyday life. Following the method of carefully observing our daily routines to identify unique needs and then creating intuitive and practical products, the Bachelor of Industrial Design students imagined a collection of clever furniture and household accessories to help organise our daily lives, under the guidance of designer Michel Charlot. As an important part of the development of MUJI products is based on detailed photographic studies in people's homes, the students were invited to follow the same process by documenting the spontaneous state of their own homes and other people's environments in order to reveal how they interact with the products, and to identify how the objects are used as direct inspiration for their design.

INDUSTRIAL DESIGN

ECAL x MEHARI EDEN

with Elric Petit, Stephane Halmai-Voisard

The 2CV Méhari Club Cassis has developed an electric version of the iconic Citroën released in 1968 : the EDEN. From its inception, this car was designed for summer sports and leisure activity. Our current renewed interest in outdoor activities together with electric technology makes this car particularly attractive. With this in mind, the 2nd-year BA students in Industrial Design, under the direction of Stéphane Halmaï-Voisard, Head of Programme, and designer Elric Petit, showcase a series of accessories for tomorrow’s electric Méhari.

DESIGN FOR LUXURY & CRAFTSMANSHIP

Collaboration with Hermès 2021

with Sabine Marcelis

For this first collaboration with the department Hermès Maison, the students worked on the theme of the mirror, under the direction of designer Sabine Marcelis.

INDUSTRIAL DESIGN

ECAL x MEHARI EDEN - Hyères Design Parade

with Elric Petit

A series of accessories that will make up the electric Mehari of tomorrow. The 2CV Mehari Club Cassis has developed an electric version of the iconic Citroën car released in 1968: the EDEN. From the outset, this car was intended for summer sports and leisure activities. Today, our renewed interest in outdoor activities combined with electric technology makes this vehicle all the more attractive. With this in mind, the 2nd year Bachelor of Industrial Design students, under the direction of designer Elric Petit, are proposing a series of accessories that will make up the electric Mehari of tomorrow. This project was realized in partnership with the 2CV Mehari Club Cassis, at the initiative of Massilia.design and Nathalie Dewez, with the precious support of Bananatex® and the Hyères Design Parade Festival.