![Hugo Le Corre – Relativ](https://ecal-media.sos-ch-gva-2.exo.io/filer_public_thumbnails/filer_public/1b/d2/1bd28ca9-9323-4dda-a86c-ebfbe002b9d2/relativ_ecal_lecorrehugo_1.jpg__800x800_q85_ALIAS-feed-thumbs_subsampling-2_upscale.jpg)
GRAPHIC DESIGN
Hugo Le Corre – Relativ
by Hugo Le Corre
Are legibility and expressiveness incompatible terms in typography? Anchored in a context of digitalisation of communication media, Relativ is a typeface that questions the notion of distance in reading. Associated with an AI algorithm, this variable font adapts itself through an axis covering two extremes: from continuous reading to monumental titling, from micro to macro-typographic. Thus, this system automatically favours legibility and expressiveness, taking into account the reader’s distance. In a context where screens tend to replace printed media, Relativ opens new perspectives between typography, adaptive technologies and digital communication.