Hugo Le Corre – Relativ

Are legibility and expressiveness incompatible terms in typography? Anchored in a context of digitalisation of communication media, Relativ is a typeface that questions the notion of distance in reading. Associated with an AI algorithm, this variable font adapts itself through an axis covering two extremes: from continuous reading to monumental titling, from micro to macro-typographic. 

Thus, this system automatically favours legibility and expressiveness, taking into account the reader’s distance. In a context where screens tend to replace printed media, Relativ opens new perspectives between typography, adaptive technologies and digital communication.

Diploma project (2022) by Hugo Le Corre

Très Bien
Type design, Web, Motion design

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