Hugo Le Corre – Relativ
by Hugo Le Corre
Are legibility and expressiveness incompatible terms in typography? Anchored in a context of digitalisation of communication media, Relativ is a typeface that questions the notion of distance in reading. Associated with an AI algorithm, this variable font adapts itself through an axis covering two extremes: from continuous reading to monumental titling, from micro to macro-typographic. Thus, this system automatically favours legibility and expressiveness, taking into account the reader’s distance. In a context where screens tend to replace printed media, Relativ opens new perspectives between typography, adaptive technologies and digital communication.