Image creation – 2019

Studio project (2019) with Guy Meldem

Students: Pauline Baldinetti, Inés Barrionuevo, Emilie Bouchet, Alexandre Brunisholz, Emma Chapuis, Isabel Garcia Argos, Hugo Hectus, Elena Najdovski, Julie Neuhaus, Thaïs Nguyen Huu, Lynne Nougou, Laetitia Paroz, Guillaume Pavia, Ares Pedroli, Amanda Puna, Julie Ryser, Samuel Schmidt, Timo Tiffert, Laura Trummer, Adeline Vermot
Know-how: Editorial

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BA GRAPHIC DESIGN

Contextual Design – BA2 S2 2026

with Adeline Mollard

Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design. In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.

BA GRAPHIC DESIGN

Screen Design - Flexible Event - BA1 S2 2025-2026

with Harry Bloch

As part of the Screen Design course with Harry Bloch, students freely chose an event as the starting point for their project. Using documentary, textual, and iconographic research, each student developed a digital edition conceived as an interactive and flexible poster, responsive to changes in screen format and dimensions. The project thus explores layout as a living system rather than a fixed composition. Each proposal is accompanied by conceptual and formal reflection, connecting event content with experimentation in the screen medium.

BA GRAPHIC DESIGN

Visual Identity – BA2 S2 2026

with Adeline Mollard

As part of the visual identity course with Adeline Mollard, the students developed a visual identity based on a randomly drawn business card. By appropriating a graphic element and its title, each project offers a singular interpretation of it. Each proposal also involves the selection of a tool linked to the associated event (tattoo machine, sander, lithography equipment, etc.), used as a conceptual and graphic extension of the project. The identity is deployed across a range of formats, from business card to F4 size, including posters, flyers, business cards, as well as an animated poster.

BA GRAPHIC DESIGN

Visual Identity - “?” - BA1 S2 2025-2026

with Adeline Mollard

Last year, the Marché du Temple, an iconic grocery store located in front of ECAL, closed its doors, leaving behind precious memories and a warm atmosphere that had enlivened the neighborhood for decades. This semester, students had the opportunity to reinvent this space by designing a complete visual identity for a new fictional business. Their work resulted in a poster and its animated version, a booklet, and a proposal for a new storefront. To celebrate the end of the semester, an exhibition was organized in the former premises of the Marché du Temple.

BA GRAPHIC DESIGN

Image Creation - Mirrored Motifs (ECAL × Chillon) - BA1 2025-2026

with Guy Meldem

As part of the ECAL x Chillon exhibition, which will take place at the eponymous castle, the students of the Bachelor in Graphic Design have created patterns inspired by the castle’s features. Under the supervision of Guy Meldem, they developed a variety of graphic systems. These patterns will be printed as hangings in the armory hall of Chillon Castle.

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BA GRAPHIC DESIGN

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Contextual Design – BA2 S2 2026

Screen Design - Flexible Event - BA1 S2 2025-2026

Visual Identity – BA2 S2 2026

Visual Identity - “?” - BA1 S2 2025-2026

Image Creation - Mirrored Motifs (ECAL × Chillon) - BA1 2025-2026

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