Guy Meldem

Guy
Meldem

Enseignements

GRAPHIC DESIGN

Lott of Prints

Workshop with Guy Meldem

During this week, students organized a lottery. Printed in offset, the modular posters that turned into cards enabled the first lottery at ECAL.

GRAPHIC DESIGN

Création d'image

Studio project with Guy Meldem

During the image creation course with Guy Meldem, the students had to develop an editorial project around the faux. Each student chose an artist trying to reproduce his or her style through the creation of a 16-page booklet.

GRAPHIC DESIGN

Image Creation

Studio project with Guy Meldem

In the course of the Image Creation course taught by Guy Meldem, third year students choose the subject they wish to work on. They develop their own technique and approach to image-making in preparation for their diploma project and their future professional practice.

GRAPHIC DESIGN

Munch Porn World

Studio project with Guy Meldem

From adoration to contempt, the packaging is captured between its status as a tempting product, driving people to buy it, and as waste. The object contains a selection of used packaging from the food retail industry. The eye-catching advertising landscapes follow one another, accumulating visual signs: colour combinations, typography, photographs, illustrations, mascots, etc. Diving into this sea of abundance, so familiar, questions the consumer's relationship with these consumer goods. Why do we know so many brands? Do we buy a product? Or the image of it?

GRAPHIC DESIGN

Image Creation

Studio project with Guy Meldem

GRAPHIC DESIGN

Image Creation

Studio project with Guy Meldem

GRAPHIC DESIGN

Projet de création

Studio project with Guy Meldem

GRAPHIC DESIGN

Bichromix

Studio project with Guy Meldem

GRAPHIC DESIGN

Loïc Dupasquier – Blackout

Diploma project with Guy Meldem, Aurèle Sack

Blackest Ever Black, a British record label, announced it was shutting down in 2019. This project pays tribute to the label through a post-mortem cassette reissue of its ten most outstanding musical releases. These feature two levels of information, a listing of how the tracks make the listeners feel and the barely visible metadata of the releases. The font used is my revival of a typographic drawing by Peter Behrens, which, just like the label did, enables me to take things from the past and make them contemporary.

GRAPHIC DESIGN

Noé Proton – Riondaz Colours

Diploma project with Guy Meldem, Aurèle Sack

“Riondaz Colours” is a range of inks made from natural and local products for screen printing. The inks are created in a laboratory located west of Veyras in the district of Sierre in central Valais. Some of the products used in these inks come from the garden next door. The others are available locally, which means within a radius of fifty kilometres.

GRAPHIC DESIGN

Elise Connor – Searching for Kummo

Diploma project with Jonathan Hares, Guy Meldem

A family. The starting point is the colonisation of India. The only records we have are of the English men who settled there. The Indian women, their culture and identity were lost, erased. The only one we have left is called Kummo. When my grandfather Lionel arrived in London, he moved to Southall. This suburb is now known as “Little India”. The streets and signs are a testament to its cultural mix. This book aims to tell the suspended stories of my family and the visual forms they have taken, and sheds light on the women that have been erased by history.

GRAPHIC DESIGN

Astrid Durand – Visite Maciet

Diploma project with Guy Meldem, Nicole Udry

The aim of this project is to question our perception of museums and the artefacts within them. The issue here pertains to the museum’s impact on the obsolescence or enhancement of the material exhibited. With the Maciet collection, I sought to create a hybrid, flowing exhibition. The carpet, the main medium of this project, enhances our relationship with handicrafts and artefacts while providing visitors with a new museum experience and overcoming traditional hierarchies.

GRAPHIC DESIGN

Leah Hardy – Paper Diary

Diploma project with Jonathan Hares, Guy Meldem

This artisanal project is an ongoing experimentation in papermaking. The successes, failures and overall evolution of techniques are documented to form a personal journal of an ancient craft. The project addresses the source and status of fibres; it addresses the opportunity to bring back to life old, used and unwanted paper that would have lost all trace of its past life through industrial recycling. The project is about accepting chance and the deficiencies of handicrafts for what they offer instead of eliminating them for what they do not.

GRAPHIC DESIGN

Aurore Péry – Passerines

Diploma project with Guy Meldem, Nicole Udry

“Passerines” is a short animated film that addresses the notion of cycle in the environment, through the theme of bird migration and its deterioration in relation to various aspects of human activity. Inspired by educational films and wildlife documentaries, this project aims to raise awareness of our impact on our environment through a loop that our actions influence and which deteriorates with time. Between contemplative scenes and explanations, this short film is an invitation to question our relationship to our environment. Prix BG Ingénieurs Conseils

GRAPHIC DESIGN

Basile Fournier – Read only Memory

Diploma project with Diego Bontognali, Guy Meldem

“Read only Memory” is a speculative and fictitious design project that describes the concept of mind uploading through photographic images of landscapes taken by my grandfather, that symbolise his memories. It takes the form of a short film, with the aim of imagining how the transfer of a memory could be created and transformed into digital data that one could re-experience endlessly.

GRAPHIC DESIGN

Bichromix

Studio project with Guy Meldem

Realization of a pamphlet on a subject of your choice, with the following constraints: - use of 2 colours only, in 2 passages, with 2 different printing techniques - 16 pages - 3 copies

GRAPHIC DESIGN

David Massara – Ripley

Diploma project with Guy Meldem, Aurèle Sack

Ripley considers how to optimize legibility in an on-screen environment; the idea is to transpose the legibility rules of body text from print to new media. This typeface is a toolbox that combines a multitude of axes to provide the reader with ideal reading comfort. Furthermore, the font itself is programmed to respond to light sources. It adapts to ambient surrounding light changes throughout the day, increasing readability, in order to protect the reader from eye strain. This project confirmed my ambition to continue my career in the fi eld of typography.

GRAPHIC DESIGN

Fanélie Muselier – Whodat

Diploma project with Guy Meldem, Nicole Udry

Whodat is a music video for the group Nola is Calling, which took shape in New Orleans. The album was produced locally and is inspired by the musical culture of the city. The group is made up of six artists from three different countries; they have created a sound mix that comes from every corner of the world and from a time somewhere between the past and the present of the instruments they play. The song I worked on is characteristic of the city and was inspired by its colourful atmosphere. The video proposes a stroll through its most emblematic districts. I used a felt-tip pen cartoon technique.

GRAPHIC DESIGN

Mathilde Avogadro – It's OK

Diploma project with Guy Meldem, Nicole Udry

How do social media have an impact on individuals? How can this constant flow of information nourish me, shape and influence my own personality and feelings? How can it have an impact on self-esteem and be self-empowering at the same time? There is a gap between the constant feed of images and texts and my own loneliness. I stop the clock to draw attention to a global mode of communication that also produces inner communication as the result of every single feed echoing within us.

GRAPHIC DESIGN

Federico Barbon – Alessandro Calabrese — The Long Thing

Diploma project with Jonathan Hares, Guy Meldem

I had the opportunity to collaborate with the Italian artist Alessandro Calabrese on a monograph of his latest work. In this work the artist used a flatbed scanner to create all the works that are part of this project. Initially I was faced with this gap between photographic production and manual photographic composition. I was spontaneously inspired to take over the artist's production codes to design the book. In fact the entire book is composed through the use a scanner by hand.

GRAPHIC DESIGN

Clara Aboulker – Babel, Bαβέλ, لباب ,לבב

Diploma project with Gilles Gavillet, Guy Meldem

In Genesis 11 , it says: “The whole Earth was of one language, and of one speech.” People decided to build a tower that would reach the heavens. To punish their pride, God destroyed the tower and confused their language. Babel is a multilingual book (four languages: Greek, English, Arabic, Hebrew) that relates this biblical episode as well as the unfinished search for a unique and perfect language. This book considers translation as a solution to a universal language and proposes to visualize the text in an architectural way.

GRAPHIC DESIGN

Projet de création

Studio project with Guy Meldem

GRAPHIC DESIGN

Image creation

Studio project with Guy Meldem

GRAPHIC DESIGN

Olivia Wünsche – Anima Mundi

Diploma project with Vincent Jacquier, Jonathan Hares, Guy Meldem

Anima Mundi is a transmedia platform designed to revive some of the most fundamental philosophical virtues. The project carries out both theoretical and visual research about the «Deep Ecology» movement, which promotes the development of a physical, intellectual and, above all, emotional bond with nature. Different facets of the same content evolve across three mediums:the video-collage unveils an immersive and sensory experience while the book offers a personal study of conceptual matter. Both the book and video are published on a website.

GRAPHIC DESIGN

Projet de création

Studio project with Guy Meldem

GRAPHIC DESIGN

Manual

Studio project with Guy Meldem

Creation of a manual about a theme chosen by the student.

GRAPHIC DESIGN

Sabrina Vega – May Jailer – Sirens

Diploma project with Guy Meldem, Aurèle Sack

«I believe in the country America used to be. I believe in the person I want to become, I believe in the freedom of the open road. Who are you? Are you in touch with all of your darkest fantasies? Have you created a life for yourself where you’re free to experience them? I have. I am fucking crazy.» My project is a bootleg of the album Sirens, by May Jailer, an american folk singer.

GRAPHIC DESIGN

Giacomo Bastianelli – Next Eleven Paper

Diploma project with Jonathan Hares, Guy Meldem

The next wave of renewal for music scenes comes from the developing world of the “Next Eleven” countries. Their over-driven economic metabolisms generate all manner of social tensions and cultural rifts, which generates some 21st Century musical form. That non-Western folk forms, colliding with digital technology, will spawn some avant-garde new sound. A form where sound is fully meshed with visual imagery. Next Eleven Paper redefines the way we promote music and fills the gap between physical object and digital media. The first number is set in Mexico City.

GRAPHIC DESIGN

Ariane Delahaye – Misophonia

Diploma project with Aurèle Sack, Guy Meldem

Misophonia is an hypersensitivity to a certain type of trigger sounds. The rage and the distress that it provokes are extremely violent and sudden. It is hard for somebody who doesn't have the condition to understand this suffering. «Misophonia» carries the reader into nine concrete situations of crisis, mixing both the narrative aspect and the expression of the extreme sensations experienced by the misophones. This graphic novel hopes to allow their surroundings to have a better understanding of the disorder as well as to invite the Misophones to identify themselves in the illustrated cases.

GRAPHIC DESIGN

Sebastian Davila – Purple Country

Diploma project with Jonathan Hares, Guy Meldem

The phrase "Purple America" challenges the preconception that the United States is neatly divided between conservative "red " states and liberal "blue" states. Likewise, "Purple Country" aims to add nuance to the political jargon we so often accept at face value. In this political lexicon, words are (defined) not by their conventional definitions, but by articles, poems, political memorabilia. Their meanings warp over time and depending on who they are said and heard by. In these times of incomprehension, "Purple Country" serves as a primer for the linguistic chasm that has divided a nation.

GRAPHIC DESIGN

Summer University Hong Kong

Workshop with Angelo Benedetto, Guy Meldem, Harry Bloch

GRAPHIC DESIGN

Illustration

Studio project with Guy Meldem

GRAPHIC DESIGN

Machimage

Studio project with Guy Meldem

Realization of a machine to create images.

GRAPHIC DESIGN

Imitation of Life

Studio project with Guy Meldem

FOUNDATION YEAR

Option design graphique

« Composition » Composition libre à l'aide de formes dessinées au préalable. « a » Création d'un « a » de type linéal uniquement à l'aide d'outils manuels. « Fonte » Création d'une police de caractère à l'aide d'une bibliothèque de modules donnés. « Carte de voeux » Création d'une carte de voeux à la photocopieuse et avec une police de caractère donnée.