Alter provides users with a platform to take control of an alter-ego, whose virtual identity is based on archetypes observed on Instagram.
The primary intention of the project is to explore the possibility that social networks offer to live experiences that are not our own.
Thus, Alter highlights the typical profiles that have been instituted on Instagram over the years. These different archetypes incorporate various ways of showing off, staging oneself or communicating. These archetypes influence, despite ourselves, the way we use certain networks.
The project consists of two distinct parts: on the one hand, the observation and study of these different archetypes, and on the other, their use in a webapp.
Diploma project (2022) by Jorge Reis