Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.
Collaboration (2022) by Emma Bedos, Alexey Chernikov, Clemens Fischer, Nikolai Frerichs, Mahalia Taje Giotto, Hikaru Hori, Augustin Lignier, Sophie Schreurs, Alisa Strub, Yang Su
In 2010 On created a new running shoe sole with a disruptive approach: CloudTec®. Built around a set of “flexible elements”, On soles ensure cushioned landing and propulsive take-off for a unique running sensation. This design has since been adopted by running enthusiasts and professionals alike. Nowadays, the search for new materials and technologies encourages the brand to explore the future of soles. It is in this perspective that the collaboration between two leading entities in the Swiss design scene – ECAL and On – was born. Through a transversal approach to innovation, 34 students on a Master’s programme at ECAL have developed a series of futuristic prototypes, rethinking the brand’s universe, and exploring new writing systems. The interdisciplinary project brings together three Master’s programmes: MA in Product Design, MA in Photography and MA in Type Design. Each year, these specializations attract students from all over the world.
By Emma Bedos
By Alisa Strub
By Yang Su
Project
Project
BA MEDIA & INTERACTION DESIGN
with Angelo Benedetto
First-year students designed visual identities for fictional museums. As part of the Dynamic Display course led by Angelo Benedetto, this project led them to create graphic universes that that express the character of each imaginary exhibition site.
BA PHOTOGRAPHY
with Florence Tétier, Nicolas Coulomb
"Le Mâle" - 30th anniversary In 2025, "Le Mâle" will celebrate its 30th anniversary. With this in mind, students have been working on the brand's fragrance. Reflections on masculinity and different representations of the body in 2025.
BA PHOTOGRAPHY
with Nicolas Poillot
In September 2024, the start of the academic year at ECAL / University of Art and Design Lausanne, was highlighted by the beginning of our collaboration with trail equipment manufacturer Nnormal. At the same time, not far from our university, Kilian Jornet, the founder of the brand, gave our teams a taste for exploits by linking 82 peaks in the Alps over 4,000 meters high, shattering all records in the process. In trail running, as in photography, you need passion, discipline and endurance. Our Bachelor Photography students at ECAL are not all great sportsmen and women, but they are driven by the desire to achieve visual exploits. Trained in technical mastery, conceptual development and risk-taking, they spent three years in a field of exploration that allows them to seek out limits and chart their path. It's essential for them to get off the beaten track and find a visual language that sets them apart from the vast quantity of images that overwhelm us. ECAL has a long tradition of collaborating with top-level brands and professionals who, in addition to their own activities, wish to pass on their skills and experience to a passionate young generation looking for guidance in unfamiliar territory. Among them is Régis Tosetti, artistic director of Nnormal, who has a strong link with ECAL, where he trained for a degree in Visual Communication in 2005. Régis kicked off this collaboration with head coach Nicolas Poillot, also an art director. Nicolas forged his raw and elegant style by taking fashion towards the documentary. A guest lecturer at ECAL for several years, he has guided students tirelessly, with pragmatism and rigor, through the mapping of the brand and its visual expression. In a polluted, noisy world, saturated with superimposed stimuli, it is difficult to concentrate, to focus on a clear objective, a goal to look forward to. The opportunity offered by the collaboration between ECAL and Nnormal has encouraged a young generation of photographers to turn to the mountains. Nature is a terrain of escape, communion and adventure for an essential imagination made up of bodies and landscape. The main subject is the mediating element between these two components, the shoes that allow us to go further in this union. But there's much more than shoes in the work of Nicolas and his students: there are values of ecology, dry and wet atmospheres, solar and nocturnal lights, technical and organic textures, muscles and tense faces that achieve deliverance through their exploits. And finally, in trail running as in photography, despite sood technical and mental preparation and systematic study of the forecasts, there are unforeseen circumstances that force us to come up with improvised solutions that reveal new forms of beauty.
BA PHOTOGRAPHY
with Florence Tétier, Nicolas Coulomb
SPORT - CORPS : Jeux Olympiques et Paralympiques The project is based on the theme of the body, with a view to staging physical effort. The recent context of the Olympic and Paralympic Games logically frames the choice of sport as an aesthetic means of highlighting different forms of bodily expression. The choice of discipline could be classic, out-of-games or even imaginary. The students worked around a certain vision of physical effort, movement, constraint, a form of discipline, or even joy.
BA GRAPHIC DESIGN
BA MEDIA & INTERACTION DESIGN
BA PHOTOGRAPHY
with Angelo Benedetto, Vincent Jacquier, Pauline Saglio, Calypso Mahieu
During the Service Design course, the 3rd year of the Graphic Design, Photography and Media & Interaction Design bachelors had to create multi-media projects. A collaboration of the Visual Communication department which had as subject the SDGs (*Sustainable Development Goals). The theme was called "For a good cause, make the SDGs a reality" and its objective was to allow students to develop a cause that is close to their hearts. Each project consists of at least two different media, one primary and one secondary. These projects could take any form that the students deemed relevant, be it a website, editions, posters, a video sequence or virtual reality.