Visual Identity BA1S2 – Collector - Projects

trajectoire

Trajectoire is a retrospective exhibition dedicated to Swiss airmail, based on a collection of vintage letters and envelopes. Selected graphic elements — stamps, postmarks, typefaces, handwritten marks — were extracted, redrawn, and enlarged to offer a contemporary reinterpretation of these postal archives.

1/14

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Childhood remnants (2009–2025)

By Gaspard Schlatter

As part of a project exploring the notion of collection, this work focuses on Beyblade spinning tops from childhood (circa 2009), approached as relics of the past. To evoke wear, forgetting, and nostalgia, the tops are reimagined as fossils or ancient artifacts — marked by time and memory. This project inaugurates a series entitled Childhood Remnants, which reflects on memory and the passage of time through the objects of our youth.

1/16

Souvenirs aus der schweiz

By Eve Gremaud

Souvenirs aus der Schweiz is a visual identity for a fictive exhibition based on a collection of coffee cream lids — modest yet striking traces of a slower, now-vanished form of advertising design.
Images from here and elsewhere engage in dialogue within a graphic system inspired by the collection’s original method of classification, somewhere between archiving and storytelling.

1/13

DUCTUS

By Mathis Harmant

Ductus is a fictive exhibition dedicated to paintbrushes — and above all, an invitation to engage in creative, hands-on practice guided by movement. The communication materials were developed through an analog, iterative process, where gesture directly shaped form.

1/18

cherche, collecte, trie, recycle

By Eloïse Guillod

This project brings together a collection of used batteries, explored as traces of a bygone era and a forgotten aesthetic. Through a fragmented visual identity, it reflects on stored energy, technical language, past advertising narratives, and the question of recycling an object so quickly discarded.

MAISON 1:6

By Layana Comte

Maison 1:6 is a fictive fashion collection born from a very real wardrobe: a set of Barbie doll clothes kept since childhood. The project explores the relationship between human and miniature scale, playing with both the original size of the doll garments and their enlargement to fit the human body. The collection is recontextualized as a complete wardrobe, oscillating between intimate memory and a critique of overconsumption.

1/11

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AKTA LX

By Jonas Zesiger

This visual identity project was developed for a mineral collection presented during the AKTA LX event, which brings together enthusiasts and scientists around the theme of the optical identity of minerals. The graphic universe draws from visual codes found in the optical identification process — such as image processing, shapes, contrast, opacity, dispersion, exposure, and the interplay of solid and void. These elements are used to reconstruct the event’s title lettering. The layout and information design are based on a grid divided into eight sections, echoing the eight visual aspects explored.

1/11

Four Corners of The World

By Sara Pedersoli

When beer becomes a compass for adventure, it can unravel a country’s oldest traditions and give insights on their pictorial history. That’s how “Four Corners of The World” was born, a playful catalogue that follows the steps of an unknown beer coasters collector who traveled through German speaking countries to observe the brands’, and cities’ history.