Dynamic Identity - 2025

First-year students designed visual identities for fictional museums. As part of the Dynamic Display course led by Angelo Benedetto, this project led them to create graphic universes that that express the character of each imaginary exhibition site.

MALPS

The MALPS is dedicated to the exploration of Switzerland’s mountainous heritage. Its graphic identity is rooted in the creation of peaks on a modular grid, evoking the diverse mountain ranges of the Swiss alpine terrain, and is designed to adapt fluidly across multiple supports.

By Léon Bonnet

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LIFIA

Exploring the boundaries of immersive art, LIFIA's graphic identity is composed of generative pixel-like elements, forming dynamic compositions that adapt coherently across different installations.

By Benjamin Vermot

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GAM

GAM (Galerie des Arts en Mouvements) captures movement in its many forms. By fracturing still images, it creates a graphic identity that evokes the original motion, transforming elements into dynamic visuals for posters and digital platforms.

By Jade Picard

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MAZ

Embedded in the coordinates of each metropolis, the MAZ's graphic identity emerges from the superimposition of geographical areas, generating shapes that define exhibition spaces across the urban landscape. Each composition is assigned a distinct color palette, creating a dynamic system that adapts to different cities.

By Blendi Mazreku

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