Dynamic Identity - 2025

Projects BA MEDIA & INTERACTION DESIGN

Dynamic Identity - 2025

First-year students designed visual identities for fictional museums. As part of the Dynamic Display course led by Angelo Benedetto, this project led them to create graphic universes that that express the character of each imaginary exhibition site.

Studio project (2025) with Angelo Benedetto

Assistants
Marius Parisod
Students
Léon Bonnet, Blendi Mazreku, Jade Picard, Benjamin Vermot
Know-how
3D Graphics, Poster, Imagemaking, Visual identity, Web, Motion design

MALPS

The MALPS is dedicated to the exploration of Switzerland’s mountainous heritage. Its graphic identity is rooted in the creation of peaks on a modular grid, evoking the diverse mountain ranges of the Swiss alpine terrain, and is designed to adapt fluidly across multiple supports.

By Léon Bonnet

MAPS affiches

1/3
4.webp

LIFIA

Exploring the boundaries of immersive art, LIFIA's graphic identity is composed of generative pixel-like elements, forming dynamic compositions that adapt coherently across different installations.

By Benjamin Vermot

1/3

GAM

GAM (Galerie des Arts en Mouvements) captures movement in its many forms. By fracturing still images, it creates a graphic identity that evokes the original motion, transforming elements into dynamic visuals for posters and digital platforms.

By Jade Picard

GAM logo
ORA letter
Musa ticket
Musa keychain
ORA Poster

1/4
MAZ affiche

MAZ

Embedded in the coordinates of each metropolis, the MAZ's graphic identity emerges from the superimposition of geographical areas, generating shapes that define exhibition spaces across the urban landscape. Each composition is assigned a distinct color palette, creating a dynamic system that adapts to different cities.

By Blendi Mazreku

1/5

Projects related to 3D Graphics
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Service Design - 2025

BA GRAPHIC DESIGN

BA MEDIA & INTERACTION DESIGN

BA PHOTOGRAPHY

Service Design - 2025

with Angelo Benedetto, Vincent Jacquier, Pauline Saglio, Calypso Mahieu

During the Service Design course, the 3rd year of the Graphic Design, Photography and Media & Interaction Design bachelors had to create multi-media projects. A collaboration of the Visual Communication department which had as subject the SDGs (*Sustainable Development Goals). The theme was called "For a good cause, make the SDGs a reality" and its objective was to allow students to develop a cause that is close to their hearts. Each project consists of at least two different media, one primary and one secondary. These projects could take any form that the students deemed relevant, be it a website, editions, posters, a video sequence or virtual reality.
Visual Identity BA3 S1 2024-2025

BA GRAPHIC DESIGN

Visual Identity BA3 S1 2024-2025

with Gilles Gavillet

Through the prism of visual identity, this project addresses issues of graphic language and artistic direction. Each stage of the project examines an aspect of the development of a visual identity: research, concept, visual language, design and communication. 
Dynamic Identity - 2024

BA MEDIA & INTERACTION DESIGN

Dynamic Identity - 2024

with Angelo Benedetto

First-year students explored the creation of dynamic identities for fictional places. This project, part of the Dynamic Display course led by Angelo Benedetto, challenged them to imagine graphic universes reflecting the essence of each invented location.
Alfredo Venti – Points de rencontre/Treffpunkte

BA GRAPHIC DESIGN

Alfredo Venti – Points de rencontre/Treffpunkte

by Alfredo Venti

Points de rencontre/Treffpunkte is an inclusive graphic system designed to make sociocultural resources more visible and accessible to people facing linguistic isolation, or to anyone seeking to join a social network. Inspired by educational tools used with non-native speakers, it combines pictograms, color coding, visual keywords, and modular signage. Installed at the entrances of community centers through interchangeable panels, and complemented by poster campaigns (print and web), it brings these structures into public view for those looking for a service, a network, or simply a welcoming place.
Service Design - 2024

BA GRAPHIC DESIGN

BA MEDIA & INTERACTION DESIGN

BA PHOTOGRAPHY

Service Design - 2024

with Angelo Benedetto, Vincent Jacquier, Pauline Saglio, Calypso Mahieu

During the Service Design course, the 3rd year of the Graphic Design, Photography and Media & Interaction Design bachelors had to create multi-media projects. A collaboration of the Visual Communication department which had as subject the SDGs (*Sustainable Development Goals). The theme was called "For a good cause, make the SDGs a reality" and its objective was to allow students to develop a cause that is close to their hearts. Each project consists of at least two different media, one primary and one secondary. These projects could take any form that the students deemed relevant, be it a website, editions, posters, a video sequence or virtual reality.

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BA MEDIA & INTERACTION DESIGN
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