ON 2040 - MASTER PRODUCT DESIGN

Projects MA PRODUCT DESIGN

ON 2040 - MASTER PRODUCT DESIGN

Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.

Collaboration (2022) by Beat Baumgartner, Danpeng Cai, HsinHung Chou, Cheuk Yin Chow, Giacomo De Paoli, Antoine Jacquat, Yoosung Kim, Reo Koda, Tsubasa Koshide, Lukas Lüttgen, Thomas Manil, Clemens Neureiter, Paul Rees, Carolin Schelkle, Sergei Silkov, Manuel Steffan, Borja Suqué, Stefan Troendle

Know-how
3D Graphics, Craftsmanship, Fashion
Under the direction of Christophe Guberan, guest designer of the MA in Product Design and with the support of Thilo Alex Brunner, head of design at On, 7 students present elaborate prototypes exploring the possibilities offered by innovative materials, techniques, and creative processes. A resolutely prospective approach that relies on speculative design to think the sole of tomorrow.  

In 2010 On created a new running shoe sole with a disruptive approach: CloudTec®. Built around a set of “flexible elements”, On soles ensure cushioned landing and propulsive take-off for a unique running sensation. This design has since been adopted by running enthusiasts and professionals alike. Nowadays, the search for new materials and technologies encourages the brand to explore the future of soles. It is in this perspective that the collaboration between two leading entities in the Swiss design scene – ECAL and On – was born.

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HOW TO CREATE THE SENSATION OF EFFORTLESS FLOATING DURING THE RUN?

Thanks to new multi-material 3D printing techniques, this shoe sole concept offers the possibility to customize material densities across the entire sole. Each Shoe can therefore be precisely adapted to each runner.

By Tsubasa Koshide

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HOW TO MAKE A WOVEN SHOE SOLE ?

Playing with new possibilities of 3D weaving, this shoe sole concept could be produced in one part allowing for both customizable cushioning and efficient production.

By Stefan Troendle

REIMAGINING THE CARBONPLATE FOR RUNNING SHOES

Pushing the expression of a shoe sole to its limits, this carbon fiber rod sole plays with the elasticity and the resistance of this highly technical material to create a good cushioning and to minimize weight.
 

By Clemens Neureiter

 

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HOW TO CREATE THE SENSATION OF EFFORTLESS FLOATING DURING THE RUN?

Inspired by the feeling of jumping on a trampoline, this shoe sole is composed of two elements: a customizable elastic web and a hollow EVA sole. This new construction offers a new running dynamic.
 

By Paul Rees

 

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HOW TO CREATE AN ADAPTIVE SOLE?

Composed of recycled TPU, this concept shoe sole is designed to bio-mimic the fin-ray effect whilst being produced by traditional extrusion process.
 

By Lukas Lüttgen

 

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HOW TO PRODUCE SOLES WITHOUT MOULDS?

3D printing technologies are offering various new possibilities to the footwear industry; however, processes are often limited by slow production cycles. Instead, this concept uses a heat inflating 3D printed foam to allow for postprinting expansion, making production more efficient and feasible whilst benefiting from the free design constraint possibilities of 3D printing.
 

By Antoine Jacquat

 

HOW TO PRODUCE SOLES WITHOUT MOULDS?

3D printing technologies are offering various new possibilities to the footwear industry; however, processes are often limited by slow production cycles. Instead, this concept uses a heat inflating 3D printed foam to allow for postprinting expansion, making production more efficient and feasible whilst benefiting from the free design constraint possibilities of 3D printing.
 

By Manuel Steffan

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ECAL x On - Clemens Neureiter - Image by ECAL/Marvin Merkel
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ECAL x On - Stefan Troendle - Image by ECAL/Marvin Merkel
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ECAL x On - Lukas Lüttgen - Image by ECAL/Marvin Merkel

ON 2040 - MASTER TYPE DESIGN

Project

Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.

ON 2040 - MASTER PHOTOGRAPHY

Project

Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.

Projects related to Craftsmanship
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Hermès Window display in Zürich

MAS DESIGN FOR LUXURY & CRAFTSMANSHIP

Hermès Window display in Zürich

by Charitini Gkritzali, Xavier Perrenoud, Nicolas Le Moigne, Luca Nichetto

The Astonishing Moment of Life Inspired by the Surrealist movement and the desire to find magic and wonder in the familiar and everyday life, this project features shapes and emblematic Hermès accessories that interact to form two subtly choreographed installations. These two window displays, imagined by Greek designer Charitini Gkritzali, a student in the Master of Advanced Studies in Design for Luxury and Craftsmanship at ECAL/University of Art and Design Lausanne, are an interpretation of Hermès' 2023 annual theme, “Astonishment”, offering a moment that oscillates between reality and dreams.
Marine Bouvard – Mistral

BA INDUSTRIAL DESIGN

Marine Bouvard – Mistral

with Maddalena Casadei, Stéphane Halmaï-Voisard

Interested by objects as evidence of a specific civilisation and culture, I returned to Provence to identify what characterises my culture and what underlies my identity.  Mistral is an ode to the sun, to shadows, to strolling, and to time that lasts. I carried out research around a natural material: the straw. I met a hat-maker who passed on her knowledge and skills to me, and I designed a collection of objects that play with shadows, resulting in the creation of hats that are easy to carry around, so that you can take a bit of the South wherever you go.
ON 2040 - MASTER PHOTOGRAPHY

MA PHOTOGRAPHY

ON 2040 - MASTER PHOTOGRAPHY

with Maxime Guyon

Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.
Hermès WINDOW DISPLAY IN GENEVA

MAS DESIGN FOR LUXURY & CRAFTSMANSHIP

Hermès WINDOW DISPLAY IN GENEVA

by Nathanaël Baby, Luca Nichetto, Nicolas Le Moigne, Xavier Perrenoud

The Hermès Printing Company Inspired by the aesthetics of rotary printing presses, this project allows passers-by to immerse themselves in a graphic and artistic universe. Through the ten windows of the store, “L’Imprimerie Hermès” is a reinterpretation of the main stages of printing: everything starts with rolls of paper, which are then deployed in large strips, until they become posters. The paper, in all its forms, is printed along its length by repeating the story of a letter published in six different languages (French, English, Italian, German, Chinese and Japanese) by the magazine Le Monde d'Hermès. A layout specially created for this project incorporates large areas of color in order to frame and highlight the accessories from the different Hermès universes. They thus seem to come to life and become part of the story.
Nora Fatehi – Mirror Me-rror

BA MEDIA & INTERACTION DESIGN

Nora Fatehi – Mirror Me-rror

with Alain Bellet, Christophe Guignard, Gaël Hugo, Laura Nieder, Pauline Saglio

In an environment where the line between digital and tangible is becoming increasingly thin, having an existence in immaterial spaces implies shaping and maintaining an avatar that is often created in one’s own image. Living in these in-between worlds inevitably leads to the development of a more or less strong connection with one’s own digital representations. This is notably the case of my own avatar, with whom I share more than just a well-defined clothing style.  In Mirror Me-rror, she and I become one. By using my physical and digital data to influence her abilities as my “virtual self”, I find myself constantly connected to her. With this project, I question the relationship that each of us nurtures with our digital identities and offer a gamified perspective of our own lives.

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MA PRODUCT DESIGN
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