BA GRAPHIC DESIGN
Mattias Koskinen – SKRÅ - Mind in Finland
by Mattias Koskinen
SKRÅ is a clothing brand that draws its inspiration directly from Finland. Designed to reveal what others may not perceive, it opens new paths for exploration. The term Skrå comes from the Swedish language means something oblique or inclined. This first pre-capsule collection, "Mind in Finland", aims to showcase the very essence of the brand. The collection sets aside conventional codes to present a new perspective. It embraces opacity, textures, organic silhouettes, and elongated forms, elements that emerge when landscapes are immersed in light and the shadows it creates. These are the principles that run throughout this work, shaping both the identity and the common thread of the collection.





