ECAL x FREITAG - Access over ownership

ECAL x FREITAG - Access over ownership

Second-year industrial design students collaborated with Zurich-based brand FREITAG Lab, leveraging their expertise in environmental awareness, material upcycling, and the circular economy. Using the FREITAG manifesto as a foundation, they developed new shared products centered on the principle of "access over ownership."

 

Studio project, Collaboration (2024) with Christophe Guberan

Assistants
Sebastiano Gallizia
Students
Matteo De Carlo, Joab Schneiter, Oriana Gonzalez Fernandez, Titouan Longatte, Noah Stanley, Alice Graff, Maëlle Roten, Max Dressendörfer, Gaia Vitali, François Ader
Know-how
soft goods / accessories, Furniture, Fashion

 

Under the direction of designer Christophe Guberan, students have explored various options for borrowable items. Particularly relevant for temporary-use clothing, accessories, and furniture, this approach enabled the young designers to benefit from FREITAG’s expertise in circular economy, material upcycling, services, product development and disruptive innovation.

 

“Design has the responsibility and power to make positive changes towards a circular future. We shared our know-how with the students to raise their awareness of this vision”, says FREITAG Circle Lead Product Design and Development Tu Van Giang.

 

Seeking to fundamentally alter the consumer experience through product design itself, ECAL and FREITAG invite consumers to rethink their relationship with goods while adopting a more sustainable and conscious lifestyle.

FREITAG Production and Shop visit in Zurich - Images by ECAL/Jasmine Deporta
FREITAG Production and Shop visit in Zurich - Images by ECAL/Jasmine Deporta
FREITAG Production and Shop visit in Zurich - Images by ECAL/Jasmine Deporta
FREITAG Production and Shop visit in Zurich - Images by ECAL/Jasmine Deporta
FREITAG Production and Shop visit in Zurich - Images by ECAL/Jasmine Deporta

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Making off - Images by ECAL/Marvin Merkel & Jasmine Deporta

Making off - Images by ECAL/Marvin Merkel & Jasmine Deporta

Making off - Images by ECAL/Marvin Merkel & Jasmine Deporta

Making off - Images by ECAL/Marvin Merkel & Jasmine Deporta

Making off - Images by ECAL/Marvin Merkel & Jasmine Deporta

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F-BÖÖTLE

by Joab Schneiter

In Switzerland, river drifting is a popular activity for groups of friends and families. As soon as the temperatures rise, everyone grabs their paddles and pumps and drifts down the river in brightly-coloured rubber boats. Unfortunately, many of these inflatable boats are abandoned on the banks, sometimes after just one use. The problem has become so serious that some towns, like Bern, have taken action by installing massive permanent containers to help maintain the shores of the Aare river. The inflatable F-BÖÖTLE, made from a tractor inner tube combined with truck tarp and safety belts, offers a sustainable alternative for this summertime water adventure. Designed to be easily inflated and deflated, it can be effortlessly rolled up into a backpack for convenient carrying.

 


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AIRtube

by Matteo De Carlo

Translating FREITAG’s bag-making expertise to the furniture industry is perhaps a bit of a stretch. Applying its radical principles to furniture rental, however, makes perfect sense. AIRTUBE is an inflatable sofa system made from dead-stock tractor inner tubes and seatbelt webbing. One section of the sofa is made up of four inner tubes constrained and shaped by straps. Each element can accommodate two people and could be easily transported from a FREITAG store to wherever you need it. AIRTUBE is a sturdy, playful and comfy option for events, parties, indoors or out on a sunny day relaxing in a park.

 


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NEBULA

by Gaia Vitali

Disposable plastic ponchos are often used by tourists as a quick fix to stay warm and dry while travelling, but they are as quickly worn out as they are quickly discarded. Made from reclaimed B-grade car airbag textile, NEBULA is designed to replace single-use plastic ponchos. Designed to be as simple as possible to produce, one size fits all and easy to clean and maintain, without compromising on quality and comfort. The ponchos would be borrowed and returned to FREITAG stores, but could also be returned to hotels or mailboxes for convenient retrieval while travelling. Pairs stylishly with the FLAT BOOTS overshoes.

 


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FLAT BOOTS

by Noah StanleyTitouan Longatte

 

Most of us own rain boots that we only use a few days a year, according to the weather. FLAT BOOTS are waterproof overshoes that you can borrow for as long as you need them for those rainy days, outdoor activities, or if you’ve forgotten your boots when you’re on the road. The overshoe features a thermo-welded heavy-duty tarp upper and a rubber sole. Its unique split sole design allows the boots to be rolled up for easy storage and optimised production. Combined with the NEBULA poncho, they would keep you dry while you’re out and about.

 


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shift

by François Ader

When we move from one home to another, we consume a lot of items in a short space of time — cardboard boxes, bags, all sorts of tapes, bubble wrap, etc. — most of which end up in the rubbish or, at best, in a recycling bin. SHIFT is a reusable moving kit made up of a series of sturdy, box-shaped tarp bags ranging in size from 43L, 62L and 82L, plus a long, thin bag for all bulky items. You could borrow as many bags as you need from your local FREITAG store, for a carefree move.

 


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PACK-A-ROOM

by Maëlle RotenAlice GraffMax Dressendörfer

Thought for students who are most likely to move from one flat to another, study abroad for a semester or have an extra flatmate for a few months, PACK-A-ROOM is a collection of flatpack furniture that is easy to transport and assemble. Made from B-grade airbag and tarp, fitted on a frame made of standard pipes and robust Maker Pipe connectors; the use of modular and detachable connecting parts allows for durable, expandable systems and extends the life cycle of the furniture. Comprising a bed, wardrobe and chair, you would have everything you need to feel at home in just a few turns of hex key.

 


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FIESTA KIT

by Oriana Gonzalez Fernandez

It’s party time! You go to the corner shop to buy everything you need: disposable plates, disposable glasses, disposable napkins and, of course, decorations, garlands and disposable balloons, all of which will be thrown away at the end of the day. The FIESTA KIT offers an alternative to disposable garlands and balloons. Made from truck tarp off-cuts from FREITAG bag production, rolled up in a handy pouch, it is a unique and colourful decoration option for celebrating more consciously.

 


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Robin Luginbühl – Disassembly Lab

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Charitini Gkritzali – Topology of a Body

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