How You Read, How You Know

Projects BA GRAPHIC DESIGN

Arnaud Wenger – How You Read, How You Know

How You Read, How You Know is an investigation into the invisible architecture of information. When a wildfire burns, the facts are the same: the acres, the winds, the lives displaced. But the story told about it is never quite the same. It shifts depending on who is writing, where they are writing from, and who they imagine is reading. This project takes two fire events, the Los Angeles wildfires of January 2025 and the Corbières fires of August 2025 im Switzerland, and follows how four newspapers made sense of each of them.

Diploma project (2026)

Students
Arnaud Wenger
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Clara Besson – L'Or du Transvaal / L'Or des DuBois

BA GRAPHIC DESIGN

Clara Besson – L'Or du Transvaal / L'Or des DuBois

by Clara Besson

L'Or du Transvaal / L'Or des DuBois is the first volume of the Recto / Verso collection, which aims to encourage Swiss people, and especially young people, to question the history of their country. This volume explores how Switzerland has been and remains imperialist, through the story of the DuBois family from Le Locle, who left to exploit gold in Transvaal in the 19th century. Each double page mirrors two simultaneous realities: the imperialist narrative on the left and its multidimensional critique on the right, the same events told from radically different points of view, by entities that coexist without ever directly interacting. In a context of rising far-right politics across the West, L'Or du Transvaal / L'Or des DuBois intends to fight by the transmission of knowledge beyond academic circles.
Joe Bionda – FINGERS CROSSED WHEN YOU HAVE NO CHOICE

BA GRAPHIC DESIGN

Joe Bionda – FINGERS CROSSED WHEN YOU HAVE NO CHOICE

by Joe Bionda

Mexico City rests on a ghost. Built on the waters of the former Lake Texcoco, the site of Tenochtitlán, the city sinks by 20 to 40 cm per year. Buildings tilt, cracks spread, structures become unstable: the city is slipping. Through the local creative scene, the magazine INGERS CROSSED WHEN YOU HAVE NO CHOICE envisions a post-apocalyptic Mexico City not as a distant fiction, but as a sensitive extension of the present. A territory where anxiety, desire, and nightmares coexist, shaped by insecurity and violence. This project brings together research, editorial and art direction, graphic design, and artisanal printing. It offers a situated reading of the city, seen as a living palimpsest in constant transformation.
Alexandre Carruzzo – CH38

BA GRAPHIC DESIGN

Alexandre Carruzzo – CH38

by Alexandre Carruzzo

CH38 is a visual identity design proposal for the upcoming 2038 Olympic Winter Games in Switzerland. This project seeks to address the lack of visual unity between the increasingly complex live analytical overlays of televised sporting events with the overall aesthetic of the Games. In an effort to establish a consistent visual connection between the greater aesthetic and the various information displayed on-screen, CH38 offers a variable uniwidth typeface, Swinter. With three degrees of spatial freedom, it brings visual dynamism to the overlay, reflecting the sporting spirit of the Games. Moreover, its geometric construction echoes Swiss values of rigor and precision.
Maeva Chanson – RIPOST(er)

BA GRAPHIC DESIGN

Maeva Chanson – RIPOST(er)

by Maeva Chanson

RIPOST(er) is an edition situated between archive and manifesto, exploring temporary autonomous zones through the lens of freeparties. This publication focuses on these ephemeral spaces where individuals gather to dance, vibrate, create, and self-organize outside the frameworks imposed by the system. In the current French political context, where surveillance, repression, and criminalization are increasingly reinforced, these collective forms become targets. This project questions what is truly at stake: not the party itself, but the temporary existence of spaces that escape the logics of control, normalization, and commodification. RIPOST(er) reveals the possibility, however brief, of other ways of creating and living together.
Simon Cossy – Openground

BA GRAPHIC DESIGN

Simon Cossy – Openground

by Simon Cossy

The Openground visual identity project is born out of two observations made by the graphic designer in his practice of basketball coaching for 14 year olds. Firstly, organized sports require resources, organisation and a framework that many kids don't have access to. A lot of them thus quit their club, and some will continue playing the sport they love outside, on public playgrounds. Secondly, an impactful visual language can be a powerful tool to create enthusiasm, motivation and a sense of belonging for these youths. How, then, can one use of this tool in the context of exterior amateur basketball, so that kids who are not able to join a club still feel concerned by the game and legitimate to play it?

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BA GRAPHIC DESIGN
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