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“The Eskimo in the Mojave Desert”: Herbert Matter, a Designer Across Scenes and Genres
with Jonas Berthod, Louise Paradis, Gilles Gavillet
Matter’s career was that of a multidisciplinary, international designer working across commerce and culture. He was not only a graphic artist but also a photographer, type designer, art director, teacher and film-maker. His work in the field of advertising and editorial design, his collaborations with artists, his self-commissioned work, his photography and film outputs and his long-serving position as an educator provide as many entry points to analyse the impact of migration and an international network on a graphic designer’s career. It also provides a case study to analyse the professional model of the designer working as photographer and layout artist simultaneously.