Genius Loci - Spirit of the place – 2025

Genius Loci - Spirit of the place – 2025

 

Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design.

In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.

 

Studio project (2025) with Nicole Udry

Assistants
Louis Roh
Students
Clara Besson, Joe Bionda, Alexandre Carruzzo, Maeva Chanson, Simon Cossy, Carolina Crivelli, Da Silva Romão Caroline, Siméon Dubuis, Clea Dunand, Alice Gillioz, Clara Hoya, Vladislav Tschumi
Know-how
Imagemaking, Editorial

Clara Besson
Clara Besson
Clara Besson
Clara Besson
Clara Besson
Clara Besson
Clara Besson
Clara Besson
Clara Besson

1/9

porteous

Édition

 

Par Clara Besson

 


De la Petite arvine au dom pérignon

Calendriers imprimés à la presse manuelle

 

Par Maeva Chanson

 

Maeva Chanson
Maeva Chanson
Maeva Chanson
Maeva Chanson
Maeva Chanson
Maeva Chanson
Maeva Chanson
Maeva Chanson

1/8


Da Silva Romão Caroline
Da Silva Romão Caroline
Da Silva Romão Caroline
Da Silva Romão Caroline
Da Silva Romão Caroline
Da Silva Romão Caroline
Da Silva Romão Caroline
Da Silva Romão Caroline
Da Silva Romão Caroline
Da Silva Romão Caroline
Da Silva Romão Caroline

1/11

ateliers de l'espérence

Édition

 

Par Da Silva Romão Caroline

 


Porteous

Identité visuelle

 

Par Alice Gillioz

 

Alice Gillioz
Alice Gillioz
Alice Gillioz
Alice Gillioz
Alice Gillioz

1/5


ClaraMockup.jpg
Clara Hoya - F4 Poster plotter + lithographie

Grand Hôtel du cervin

Poster

 

Par Clara Hoya

 


25

Édition

 

Par Vladislav Tschumi

 

Vladislav Tschumi
Vladislav Tschumi
Vladislav Tschumi
Vladislav Tschumi
Vladislav Tschumi
Vladislav Tschumi
Vladislav Tschumi
Vladislav Tschumi
Vladislav Tschumi
Vladislav Tschumi
Vladislav Tschumi
Vladislav Tschumi
Vladislav Tschumi

1/13

Projects related to Imagemaking

GEOFF HAN – WORK AND TURN

BA GRAPHIC DESIGN

GEOFF HAN – WORK AND TURN

by Leandra Adler, Cansu Celen, Layana Comte, Anaïs Dermont, Camille Genoud, Eve Gremaud, Eloïse Guillod, Mathis Harmant, Marie Hintzy, Matteo Lucca, Maxime Manera, Gaëtan Mauclair, Mathys Mauron, Emma Morisseau, Sara Pedersoli, Lucie Pittet, Hélène Prongué, Leonardo Mariucci, Alice Refachinho, Justine Renevey, Gaspard Schlatter, Laura Simons, Vu Toni Thien Duc, Maïa Yassin, Jonas Zesiger

In November 2025, 27 ECAL students took part in Work and Turn, a workshop led by Geoff Han exploring the theme of labor and the often overlooked work that sustains the school. Located in a former IRIL knitwear factory in the industrial area of Renens, ECAL occupies a vast building whose daily functioning depends on many visible and invisible forms of labor. Over five days, students worked in small teams to produce a collective 96-page pocket-sized publication. Each pair created an 8-page photographic visual essay focusing on a specific aspect of labor at ECAL. Rather than relying on traditional portraits, the projects explored more poetic and indirect ways of documenting traces of work through spaces, gestures, materials, and infrastructures. The entire publication was manually printed on an offset press by the students themselves, in either black or red and black. The printing process was a central part of the workshop: participants prepared the plates, set up the press, and ran the prints. This hands-on production process echoed the theme of labor explored throughout the publication.  

Suspended Motion

BA PHOTOGRAPHY

Suspended Motion

with Nicolas Poillot

By conceptualizing and producing visual content as part of an editorial series, students will explore the concept of applied photography in a practical, creative, and professional manner, working closely with Art Director Nicolas Poillot.

Editorial Design BA3 – S1 25–26

BA GRAPHIC DESIGN

Editorial Design BA3 – S1 25–26

with Jonathan Hares

Third-year students had to produce an edition over half a semester, discovering as their subject an event that appeared in the newspaper on the date of the first lesson.

Image Creation BA3 – S1 25–26

BA GRAPHIC DESIGN

Image Creation BA3 – S1 25–26

with Guy Meldem

Third-year students had to produce an edition over half a semester, discovering as their subject an event that appeared in the newspaper on the date of the first lesson.

Visual Identity BA3 – S1 25–26

BA GRAPHIC DESIGN

Visual Identity BA3 – S1 25–26

with Gilles Gavillet

Through the lens of visual identity, this project explores issues related to graphic language and art direction. Each stage of the project examines a different aspect of visual identity development: research, concept, visual language, design, and communication.

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