LA POSTE × ECAL

LA POSTE × ECAL

For the Swiss Post Office, students from ECAL's Bachelor Graphic Design and Bachelor Media & Interaction Design are creating a postage stamp based on artificial intelligence.

Thanks to augmented reality, Metascape transports Swiss Post users into an imaginary and poetic universe on the way to a destination that remains elusive.

Collaboration (2023) with La Poste, Vincent Jacquier, Angelo Benedetto

Courses
BA GRAPHIC DESIGN, BA MEDIA & INTERACTION DESIGN
Assistants
Matthieu Minguet, Jamy Herrmann, Achille Masson, Kylan Luginbühl
Students
Elsa Trummer, Angeline Rossetti, Alexandre Gambarini, Julie Turin, Olympe Boutaghane, Chloé Vandewalle, Camille Choquard, Charlotte Pralong, Karim Akel, Alexandra Cupsa, Sasha Iatsenia, Gary Sandoz, Yohann Kampmann, Flaurant Kadrija, Rebecca Alfandary, Viktor Gagné
Know-how
Augmented Reality (AR, XR), Imagemaking

Strange, but not really foreign: that's the unsettling impression given by the design of this special stamp called "Metascape".

Using augmented reality technology, this creation, made up of elements that are both familiar and surreal, immerses us in a fantastic world shaped by artificial intelligence.

An Instagram filter lets you access the virtual journey simply by scanning the QR code on this exclusive postage stamp.

Order stamp See stamp AR (Instagram)
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Project

Alexandre GambariniAngeline RossettiElsa Trummer

Sales

Philately: from 31.8.2023 to 30.9.2024 or while stocks last

Branches: from 7.9.2023 to 30.9.2024 or while stocks last

Validity

Unlimited from 7.9.2023

Sizes

Stamp: 76 × 40 mm

Miniature sheet: 105 × 70 mm

Miniature sheet with a stamp

 

Selected PROJECTS

With "Destination" as its theme, this collaboration between ECAL students and Swiss Post initially gave rise to fourteen concepts created through group work. After a pre-selection of five works by a jury made up of members of ECAL, Swiss Post and the Stamp Commission, the "Metascape" project was chosen to move from imagination to reality.

Discover below the other pre-selected projects.


What's next ?

A destination is basically a journey from point A to point B. But what happens during this elapsed time? The idea is to illustrate an epic with a board that would be a pawn's playground. We follow this character as he discovers an unsuspected universe through each environment he crosses, with the aim of satisfying his thirst for discovery of the world. Through the accumulation of collected memories, the character blossoms, constantly searching for his next destination. The filter allows you to move around a deconstructed game board. From one square to the next, we discover a different world in which fictional elements interact and transform.

 

Par Julie TurinOlympe BoutaghaneChloé Vandewalle

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L'envol

The stamp's illustrative visual identity symbolizes the notion of travel, exchange and sharing. Both the stamp and the animation poetically illustrate the notion of travel. The bird takes us into a naïve narrative world. As it travels, it transforms to symbolize the notion of connection and exchange.

 

Par Camille ChoquardCharlotte PralongKarim Akel

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Métamorphose

“Métamorphose” is an augmented reality project that provides both an artistic and scientific perspective, guiding you from the lowest point to the highest point in Switzerland. Through the lens of technology, this graphic experience takes you to the heart of the diverse landscapes that sculpt our territory.

 

Par Alexandra CupsaYohann KampmannGary SandozSasha Iatsenia

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Space Junk

This project aims to highlight the problem of space pollution. These days, we depend on satellites for our communication and location. More of them are in orbit than ever before, creating a rubbish dump orbiting the Earth.

 

Par Flaurant KadrijaRebecca AlfandaryViktor Gagné

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Participation

Ayten GönelLuca ReichenbachLuca RivaMarius ParisodValentin BonzonBaptiste TorrentOdran JobinLisa GrobetOcéane PasteurMonica MüllerIsaïa DelaplaceMorgane GilliéronMélanie MartinSimon MaurerJonas BuxcelSacha DécoppetThéo DéchanezDelphine MoënnatEmma GrosuPierre TeissierJérémie Kursner

Projects related to Imagemaking

Visual Identity – BA2 S1 2025

BA GRAPHIC DESIGN

Visual Identity – BA2 S1 2025

with Adeline Mollard

As part of the visual identity course led by Adeline Mollard, students developed a visual identity starting from a randomly selected business card. By appropriating one of its graphic elements and its title, each project offers a unique interpretation. The identity is then expanded across a range of formats, from business cards to F4 posters, including posters, flyers, business cards, and an animated poster.

Création d'image - Double Reading - BA1 2025-2026

BA GRAPHIC DESIGN

Création d'image - Double Reading - BA1 2025-2026

with Guy Meldem

First-year students were invited to design a 16-page publication. By experimenting with duotone through various printing techniques, they structured a dual reading experience dependent on the printed colors.

GEOFF HAN – WORK AND TURN

BA GRAPHIC DESIGN

GEOFF HAN – WORK AND TURN

by Leandra Adler, Cansu Celen, Layana Comte, Anaïs Dermont, Camille Genoud, Eve Gremaud, Eloïse Guillod, Mathis Harmant, Marie Hintzy, Matteo Lucca, Maxime Manera, Gaëtan Mauclair, Mathys Mauron, Emma Morisseau, Sara Pedersoli, Lucie Pittet, Hélène Prongué, Leonardo Mariucci, Alice Refachinho, Justine Renevey, Gaspard Schlatter, Laura Simons, Vu Toni Thien Duc, Maïa Yassin, Jonas Zesiger

In November 2025, 27 ECAL students took part in Work and Turn, a workshop led by Geoff Han exploring the theme of labor and the often overlooked work that sustains the school. Located in a former IRIL knitwear factory in the industrial area of Renens, ECAL occupies a vast building whose daily functioning depends on many visible and invisible forms of labor. Over five days, students worked in small teams to produce a collective 96-page pocket-sized publication. Each pair created an 8-page photographic visual essay focusing on a specific aspect of labor at ECAL. Rather than relying on traditional portraits, the projects explored more poetic and indirect ways of documenting traces of work through spaces, gestures, materials, and infrastructures. The entire publication was manually printed on an offset press by the students themselves, in either black or red and black. The printing process was a central part of the workshop: participants prepared the plates, set up the press, and ran the prints. This hands-on production process echoed the theme of labor explored throughout the publication.  

Maisie Cuisine Book

BA PHOTOGRAPHY

Maisie Cuisine Book

with Maisie Cousins

The aim of this workshop, led by photographer Maisie Cousins, is to use photography as a tool to broaden our powers of observation. During the week, students explored macro photography to create miniature and abstract worlds using everyday objects and accessories. This invites us to reflect: what else are we overlooking in our immediate environment?

Betaverse – 2026

BA MEDIA & INTERACTION DESIGN

Betaverse – 2026

with Mario Von Rickenbach

This project brings together a series of experiments created by students exploring the intersection between physical reality and immaterial imaginary worlds. Using a mixed reality headset, they transform their environment into experimental spaces where real elements become supports for digital creations.

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