For the Swiss Post Office, students from ECAL's Bachelor Graphic Design and Bachelor Media & Interaction Design are creating a postage stamp based on artificial intelligence.
Thanks to augmented reality, Metascape transports Swiss Post users into an imaginary and poetic universe on the way to a destination that remains elusive.
Collaboration (2023) with La Poste, Vincent Jacquier, Angelo Benedetto
Strange, but not really foreign: that's the unsettling impression given by the design of this special stamp called "Metascape".
Using augmented reality technology, this creation, made up of elements that are both familiar and surreal, immerses us in a fantastic world shaped by artificial intelligence.
An Instagram filter lets you access the virtual journey simply by scanning the QR code on this exclusive postage stamp.
Order stamp See stamp AR (Instagram)
Philately: from 31.8.2023 to 30.9.2024 or while stocks last
Branches: from 7.9.2023 to 30.9.2024 or while stocks last
Unlimited from 7.9.2023
Stamp: 76 × 40 mm
Miniature sheet: 105 × 70 mm
Miniature sheet with a stamp
With "Destination" as its theme, this collaboration between ECAL students and Swiss Post initially gave rise to fourteen concepts created through group work. After a pre-selection of five works by a jury made up of members of ECAL, Swiss Post and the Stamp Commission, the "Metascape" project was chosen to move from imagination to reality.
Discover below the other pre-selected projects.
A destination is basically a journey from point A to point B. But what happens during this elapsed time? The idea is to illustrate an epic with a board that would be a pawn's playground. We follow this character as he discovers an unsuspected universe through each environment he crosses, with the aim of satisfying his thirst for discovery of the world. Through the accumulation of collected memories, the character blossoms, constantly searching for his next destination. The filter allows you to move around a deconstructed game board. From one square to the next, we discover a different world in which fictional elements interact and transform.
The stamp's illustrative visual identity symbolizes the notion of travel, exchange and sharing. Both the stamp and the animation poetically illustrate the notion of travel. The bird takes us into a naïve narrative world. As it travels, it transforms to symbolize the notion of connection and exchange.
“Métamorphose” is an augmented reality project that provides both an artistic and scientific perspective, guiding you from the lowest point to the highest point in Switzerland. Through the lens of technology, this graphic experience takes you to the heart of the diverse landscapes that sculpt our territory.
Par Alexandra Cupsa , Yohann Kampmann , Gary Sandoz , Sasha Iatsenia
This project aims to highlight the problem of space pollution. These days, we depend on satellites for our communication and location. More of them are in orbit than ever before, creating a rubbish dump orbiting the Earth.
Ayten Gönel , Luca Reichenbach , Luca Riva , Marius Parisod , Valentin Bonzon , Baptiste Torrent , Odran Jobin , Lisa Grobet , Océane Pasteur , Monica Müller , Isaïa Delaplace , Morgane Gilliéron , Mélanie Martin , Simon Maurer , Jonas Buxcel , Sacha Décoppet , Théo Déchanez , Delphine Moënnat , Emma Grosu , Pierre Teissier , Jérémie Kursner
BA PHOTOGRAPHY
with Anoush Abrar
DRIVE For this week’s theme, “Drive,” first-year photography students were asked to create a portrait shot on medium-format film. Inspired by the sensation of a first driving experience, travel, empowerment, or discovery, the week aimed to explore the relationship between one or more people and a vehicle.
BA PHOTOGRAPHY
with Calypso Mahieu
Le temps des Fleurs This course, which is both practical and technical, requires students to develop a true photographer’s eye. Its goal is to introduce students to, or help them refine their skills in various photographic genres, such as still life, portraiture, and architecture, as well as documentary and staged photography. These disciplines demand particular attention and great precision in the selection of models, locations, and objects. Mastery of composition, framing, and the management of light, whether natural or artificial, is essential for a successful shot. Throughout the course, students are guided to refine their observational skills and their ability to create images that are both precise and expressive.
BA PHOTOGRAPHY
with Nicolas Poillot
By conceptualizing and producing visual content as part of an editorial series, students will explore the concept of applied photography in a practical, creative, and professional manner, working closely with Art Director Nicolas Poillot.
BA GRAPHIC DESIGN
BA MEDIA & INTERACTION DESIGN
BA PHOTOGRAPHY
with Jean-Vincent Simonet, Léonard Guyot, Florian Pittet (Sigmasix), Vincent Jacquier, Julien Gurtner
During a week of collaborative work, first-year students in the Visual Communication department at ECAL were given the ambitious task of creating a complete audiovisual experience, designing a light and sound architecture based solely on five original musical compositions. Using a central totem-like screen installation and projections on the surrounding walls, enhanced with lasers, they created a visual environment, broadcast in real time, which was presented as a performance to the public at the end of the week. The aim was to construct a universe capable of fully utilizing the space and the various stage elements, inviting the audience to move around and experience the live performance in its entirety. Five cross-functional creative groups, each with a different sound base, were supervised by Jean-Vincent Simonet and Léonard Guyot to produce images and test them throughout the week on the device, which was developed, set up and operated by a sixth group under the supervision of Florian Pittet, Matthieu Minguet and Achille Masson.
BA PHOTOGRAPHY
with Natacha Lesueur
Abracadabra! Starting with projects centered on a common theme, students develop their own in-depth work exploring the concept of “magic” in photography. They create a project that explores the relationship between reality and the imagination, using photography as a tool for revealing, transforming, and interpreting reality.