Mise en scène
An exercise centered around the poster format with a typographic approach. The goal is to convey the atmosphere of a film through lettering by graphically staging the text.
Workshop (2024) with Eilean Friis-Lund, Alice Vodoz
BA MEDIA & INTERACTION DESIGN
with Angelo Benedetto
First-year students designed visual identities for fictional museums. As part of the Dynamic Display course led by Angelo Benedetto, this project led them to create graphic universes that that express the character of each imaginary exhibition site.
BA GRAPHIC DESIGN
by Diego Steiner
Hybrid Modules explores the link between traditional craftsmanship and contemporary technologies through the creation of a 3D-printed modular typographic tool for use with a manual letterpress. Designed on a grid, the modular alphabet becomes a set of physical dies, which can be inserted by hand into the press. The slow, repetitive process becomes an integral part of the visual language, making visible the time and care of the gesture. A series of A2 posters promotes a series of fictitious conferences entitled “ART, CRAFT & TECHNOLOGY - Guests in Switzerland”.
BA GRAPHIC DESIGN
with Adeline Mollard
As part of the visual identity course led by Adeline Mollard, students developed a visual identity starting from a randomly selected business card. By appropriating one of its graphic elements and its title, each project offers a unique interpretation. The identity is then expanded across a range of formats, from business cards to F4 posters, including posters, flyers, business cards, and an animated poster.
BA GRAPHIC DESIGN
with Dimitri Bruni (NORM), Manuel Krebs (NORM)
How can graphic design be promoted by demonstrating its fundamentals? Led by the studio NORM for first-year students, this workshop aims to highlight ECAL’s Graphic Design programme through the didactic lens of elementary instruction. Each day, students were assigned a global theme (A – Words, B – Images, C – Graphics, D – Drawings), along with a series of simple questions. By combining this input, they produced three collaborative double-sided posters, intended to be offset-printed for ECAL’s Open Days. Each poster features its own duotone combination and folds into a booklet. This project emphasizes how the combinatory potential of simple elements can become a powerful tool in graphic design, while underlining the importance of process in creation.
BA GRAPHIC DESIGN
with Adeline Mollard
Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design. In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.