Through the lens of visual identity, this project explores issues related to graphic language and art direction. Each stage of the project examines a different aspect of visual identity development: research, concept, visual language, design, and communication.
Studio project (2026) with Gilles Gavillet
Richard Mille RM TF-01 is a display typeface built entirely from watch components sourced from Richard Mille timepieces.
The components, assembled into 14 mechanical modules, make it possible to construct letters.
The publication serves as a visual identity guide, first presenting the assembly process and then showcasing applications of the typographic system.
1/7
This project explores the creation of a visual identity for Planet Mu through the development of an abstract graphic language applied to a music label.
Developed across posters, an artist presentation booklet, and frame-by-frame animated sequences, this identity aims to visually translate the label’s experimental universe and sonic diversity.
1/7
XYY13 is a fictional visual identity project created around a capsule collection of three jewelry pieces designed and handcrafted by Aimé Dauphin. A narrative was developed to accompany each of the three objects within a lookbook composed of fold-out posters.
1/10
This project is a visual identity for a photographic laboratory, developed through experimentation with photogram techniques and darkroom development processes.
The creation and adaptation of graphic content, as well as visual effects, were developed by playing with exposure times, light exposure, and immersion time in chemical baths.
1/8
1/3
The Villa Dancing Oslo is an electronic music club located in Oslo, Norway. Its visual identity is inspired by Norway’s Art Nouveau and Gothic heritage, the urban atmosphere of the city, and the luminous light boxes that define the club’s main room.
1/9
This redesign project proposes a contemporary interpretation of the Fondation Pierre Gianadda in Martigny. Drawing on the distinctive characteristics of its pyramidal architecture, the concept develops a modular grid system capable of evolving according to exhibitions and the viewer’s perspective.
This identity reactivates the site’s heritage by making it flexible and adaptable. The graphic language acts as an extension of the building, offering a reinterpretation that respects the spirit and monumental presence of the venue while introducing a renewed sense of modernity.
1/10
BA GRAPHIC DESIGN
with Adeline Mollard
During the visual identity course with Adeline Mollard, the students had to develop an identity project promoting a collection chosen by them. Each project includes the design of a catalogue contextualising and presenting the collection, together with the design of a poster.
BA MEDIA & INTERACTION DESIGN
with Angelo Benedetto
First-year students designed visual identities for fictional museums. As part of the Dynamic Display course led by Angelo Benedetto, this project led them to create graphic universes that that express the character of each imaginary exhibition site.
BA GRAPHIC DESIGN
BA MEDIA & INTERACTION DESIGN
BA PHOTOGRAPHY
with Angelo Benedetto, Vincent Jacquier, Pauline Saglio, Calypso Mahieu
During the Service Design course, the 3rd year of the Graphic Design, Photography and Media & Interaction Design bachelors had to create multi-media projects. A collaboration of the Visual Communication department which had as subject the SDGs (*Sustainable Development Goals). The theme was called "For a good cause, make the SDGs a reality" and its objective was to allow students to develop a cause that is close to their hearts. Each project consists of at least two different media, one primary and one secondary. These projects could take any form that the students deemed relevant, be it a website, editions, posters, a video sequence or virtual reality.
BA GRAPHIC DESIGN
with Gilles Gavillet
Through the prism of visual identity, this project addresses issues of graphic language and artistic direction. Each stage of the project examines an aspect of the development of a visual identity: research, concept, visual language, design and communication.
BA GRAPHIC DESIGN
BA MEDIA & INTERACTION DESIGN
BA PHOTOGRAPHY
with Angelo Benedetto, Vincent Jacquier, Pauline Saglio, Calypso Mahieu
During the Service Design course, the 3rd year of the Graphic Design, Photography and Media & Interaction Design bachelors had to create multi-media projects. A collaboration of the Visual Communication department which had as subject the SDGs (*Sustainable Development Goals). The theme was called "For a good cause, make the SDGs a reality" and its objective was to allow students to develop a cause that is close to their hearts. Each project consists of at least two different media, one primary and one secondary. These projects could take any form that the students deemed relevant, be it a website, editions, posters, a video sequence or virtual reality.