Featuring add-on equipment or revamped bikes, the students’ projects offer a glimpse into the future of mobility on two wheels and highlight the potential of an enhanced rider experience. In the cycling world, BMC is synonymous with state-of-the-art and high-performance cycling products. With urban mobility, the brand’s target shifts radically to comfortable, pleasurable and practical products. “Design is something that is constantly evolving. Getting to grips with the next generation’s perspective on our industry was just a great experience”, explained Christof Bigler, Industrial Design Team Leader at BMC.
The resulting collection of concepts features a seamlessly integrated textile lock; stroboscopic reflective rim covers to enhance visibility; recycled plastic confetti style mudguards, chain guard and pedals; a convenient shopping trolley that attaches easily to the bike frame; a sturdy handlebar that includes a basket; and a compact model that allows easy storage or a quick hop on public transport – to name but a few.
On the occasion of the Salone del Mobile 2022, the projects were shown as part of the House of Switzerland Milano.
