Service Design - 2025

The 17 Sustainable Development Goals (SDGs), along with their 169 targets, constitute the core of the Agenda 2030. They integrate the economic, social, and environmental dimensions of sustainable development and, for the first time, place poverty eradication and sustainable development on the same agenda.

The SDGs are meant to be achieved globally by all United Nations member states by 2030. This entails all states equally playing their part in seeking common solutions to the world's urgent challenges. Switzerland is also obligated to implement these goals at the national level. Furthermore, incentives must be created to encourage non-governmental actors to increasingly contribute to sustainable development.

2030 IS NOT FAR AWAY

Our docu-fiction takes the form of a black box. As major institutions and the UN admit their failure to achieve the SDGs, it records government activities in the year 2030 through the lens of global energy degradation.

Amidst reports and official documents, Ravi Mehta, an energy researcher commissioned by the UN, infiltrates the system logs and reveals what is truly happening behind the scenes of a world on the brink. He exposes the deceptive efforts of states and paints a portrait of a polarized world, where the pursuit of profit makes sustainable development impossible.

In 2030, he travels the globe, closely following several projects that promise sustainable energy alternatives. However, government pressure hinders him and his colleagues from properly implementing the program. As the story unfolds, the reader witnesses the worsening situation and becomes aware of the deep interconnection between the SDGs—until the end of the year, when humanity is ultimately condemned by its past inaction.
 

By Dorian Pangallo , Hugo Scholl & Fredrik Maag

Lasting parcel

The project takes the form of a newsletter, delivered like a package in a mailbox. Inside the box, beneath its packaging, the recipient finds an informative edition focused on a specific SDG, featuring text sourced from the official SDG website, along with four postcards containing QR codes.

When scanned, each card leads to a website offering a rich, immersive visual interpretation of the newsletter's theme. The user can navigate through various types of content—graphic boards, videos, sounds, and images—allowing for a non-linear exploration of the edition. Visitors can also access an index, presented as an interactive map, which brings together past and future newsletters of the project. Each edition can be viewed or ordered directly from the platform.

There are four newsletters in total—four packages—each containing the same set of media formats.
 

By Maude Bally , Amélie Bertholet & Emilie Müller

SDG QUEST

Our video game offers an interactive experience designed to raise awareness and explain the environmental and social challenges of the SDGs to younger audiences, using a language and format that resonates with them.

Players take on the role of a child transforming a grey, polluted world through their actions and interactions with local inhabitants.

The goal is to inspire young people and children to take real-world action by showing them that even small gestures can have a big impact. We provide an educational and engaging game that combines entertainment with awareness, empowering the next generation to make a difference.

By Alfredo Venti , Mathias Liniger & Eliot Dubi

Getting Involved

The project consists of three editions, each focused on a specific Sustainable Development Goal (SDG). These editions combine protest slogans with visual symbols that embody their messages.

They share a common core derived from the “Getting Involved” chapter of Amnesty International’s Sustainable Development Goals text, which offers guidance on how to engage in the fight for the SDGs.

Each edition also includes a section dedicated to its respective SDG, featuring detachable and fold-out pages that can be transformed into protest signs. These pages are based on the goals outlined in the resolution adopted by the UN General Assembly on September 25, 2015.

The editions are modular, allowing pages to be interchanged across editions to vary and customize the slogans.
 

By Olivia Capol , Delio Testa & Cyprien Valenza