Identité Visuelle

The international typographic style, also known as Swiss style, is a trend in graphic design developed in Switzerland in the 1950s by Armin Hofmann and Emil Ruder. It emphasizes simplicity, readability and objectivity, using sans-serif fonts as the main and structuring element of the design. Among the corporate identities and logos emblematic of the international style are American Airlines (1967, Massimo Vignelli) Fiat, (Jean Reiwald and Armin Vogt), or Swissair (1978, Karl Gerstner). (source: wikipedia) One of the effects of this very widespread (and rather rigid) style is that everything ends up looking the same. During the next semester, you will give a brand an identifiable personality, in the figurative sense of the word.

Studio project (2019) with Jonas Wandeler

Students: Marvin Armand, Sidonie Bays, Guillaume Besson, Arnaud Claret, Elise Connor, Jean Ducret, Loïc Dupasquier, Astrid Durand, Basile Fournier, Leah Hardy, Lucas Haussener, Bruno Jolliet, Alexandre Lescieux, Niki Paltenghi, Noé Proton, Aurore Péry, Lou Rais, Jean Reynaud, Arthur Seguin, Andréa Uldry
Know-how: Visual identity

One of the effects of this very widespread (and rather rigid) style is that everything ends up looking the same. During the next semester, you will give a brand an identifiable personality, in the figurative sense of the word.

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Projects related to Visual identity

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BA GRAPHIC DESIGN

Candice Aepli – Brindille et Azilise

by Candice Aepli

Brindille et Azilise invite you to imagine children's space differently, by offering a lively, playful universe in their bedrooms. Here, the story is not read between the pages, but lies on the floor and climbs up the windows. It slips under an arm. It tucks in dreams. It's a whole world at children's level, where ecosystems come to life through furniture, transforming everyday life into a playground for exploration. Le jardin, collection no. 1 The gardener has slipped seeds into the soil, the bright sun warms the petals, the mouse nibbles on the sly, and in this corner full of life, everyone is busy and smiling.

BA MEDIA & INTERACTION DESIGN

Emilie Maier – Moji

with Pauline Saglio, Christophe Guignard, Alain Bellet, Gaël Hugo, Laura Nieder, Lara Défayes

A simple password can be cracked in a matter of seconds. Many people reuse the same password for years, or entrust all their passwords to specialized software, counting on not having to remember them themselves. Moji offers a playful and accessible alternative for strengthening our digital security, without the complexity. Designed for people who are less at ease with these issues, the application accompanies the user step by step, guided by Moji — a little character who simplifies the creation of passwords and makes their memorization more intuitive. The whole experience is designed to be fluid and non-anxious, transforming an often tedious task into a simple, guided and reassuring moment.

BA GRAPHIC DESIGN

Dorian Pangallo – Sublime Démocratie

by Dorian Pangallo

In an era where crises follow one another and justify a state of permanent exception, Sublime Democracy is a critical multimedia campaign portraying democracies stripped of their foundations, yet upheld by persistent symbols sustaining the illusion. Designed as a contemporary fable, the work draws on precise presidential speeches and polished visuals, integrating AI as the engine of a critical process where falsehood becomes language. By playing with the codes of power, it questions our habituation to fear, authority, and dominant narratives.

BA GRAPHIC DESIGN

Alfredo Venti – Points de rencontre/Treffpunkte

by Alfredo Venti

Points de rencontre/Treffpunkte is an inclusive graphic system designed to make sociocultural resources more visible and accessible to people facing linguistic isolation, or to anyone seeking to join a social network. Inspired by educational tools used with non-native speakers, it combines pictograms, color coding, visual keywords, and modular signage. Installed at the entrances of community centers through interchangeable panels, and complemented by poster campaigns (print and web), it brings these structures into public view for those looking for a service, a network, or simply a welcoming place.

BA GRAPHIC DESIGN

Eliot Dubi – JUST IN CASE

by Eliot Dubi

At the individual level, we can neither predict nor prevent the next disaster; we can only arm ourselves with the right reflexes to face it. JUST IN CASE is a website that gathers, through four scenarios — large wildfires, dam failures, industrial accidents and earthquakes — the key actions to remember when everything turns upside down. A clear tree-like navigation, concise texts and flat-style illustrations keep learning accessible without resorting to sensationalism. A triptych of posters promotes the site to the wider public. Designed for a generation flooded with anxiety-fuelled alerts, the project turns worry into simple, immediate actions — just in case.

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BA GRAPHIC DESIGN

Projects related to Visual identity See more projects

Candice Aepli – Brindille et Azilise

Emilie Maier – Moji

Dorian Pangallo – Sublime Démocratie

Alfredo Venti – Points de rencontre/Treffpunkte

Eliot Dubi – JUST IN CASE

Related courses See all courses

Projects related to Visual identity

See more projects

Related courses

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