Identité Visuelle

Projects BA GRAPHIC DESIGN

Identité Visuelle

The international typographic style, also known as Swiss style, is a trend in graphic design developed in Switzerland in the 1950s by Armin Hofmann and Emil Ruder. It emphasizes simplicity, readability and objectivity, using sans-serif fonts as the main and structuring element of the design. Among the corporate identities and logos emblematic of the international style are American Airlines (1967, Massimo Vignelli) Fiat, (Jean Reiwald and Armin Vogt), or Swissair (1978, Karl Gerstner). (source: wikipedia) One of the effects of this very widespread (and rather rigid) style is that everything ends up looking the same. During the next semester, you will give a brand an identifiable personality, in the figurative sense of the word.

Studio project (2019) with Jonas Wandeler

Students
Marvin Armand, Sidonie Bays, Guillaume Besson, Arnaud Claret, Elise Connor, Jean Ducret, Loïc Dupasquier, Astrid Durand, Basile Fournier, Leah Hardy, Lucas Haussener, Bruno Jolliet, Alexandre Lescieux, Niki Paltenghi, Noé Proton, Aurore Péry, Lou Rais, Jean Reynaud, Arthur Seguin, Andréa Uldry
Know-how
Visual identity

The international typographic style, also known as Swiss style, is a trend in graphic design developed in Switzerland in the 1950s by Armin Hofmann and Emil Ruder. It emphasizes simplicity, readability and objectivity, using sans-serif fonts as the main and structuring element of the design. Among the corporate identities and logos emblematic of the international style are American Airlines (1967, Massimo Vignelli) Fiat, (Jean Reiwald and Armin Vogt), or Swissair (1978, Karl Gerstner). (source: wikipedia)

One of the effects of this very widespread (and rather rigid) style is that everything ends up looking the same. During the next semester, you will give a brand an identifiable personality, in the figurative sense of the word.

Aurore Péry
Aurore Péry
Aurore Péry
Aurore Péry
Aurore Péry
Aurore Péry
Aurore Péry
Aurore Péry
Aurore Péry
Aurore Péry
Aurore Péry
Aurore Péry
Aurore Péry

1/13
Niki Paltenghi
Niki Paltenghi
Niki Paltenghi
Niki Paltenghi
Niki Paltenghi
Niki Paltenghi
Niki Paltenghi
Niki Paltenghi
Aurore Péry

1/10
Eugénie Simeon
Eugénie Simeon
Eugénie Simeon
Eugénie Simeon
Eugénie Simeon
Eugénie Simeon
Eugénie Simeon
Eugénie Simeon

1/8

Projects related to Visual identity
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The Modular Mindset

MA DIGITAL EXPERIENCE DESIGN

The Modular Mindset

with Antonin Waterkeyn

  From connected watches to large-scale billboards, digital interfaces now operate across all scales. Designing a visual identity in this context requires thinking in terms of systems that can adapt to multiple formats, uses, and rhythms. This workshop explores the creation of modular, animated identities for a fictional music label, drawing on motion design and procedural logic. Using Cavalry, students develop dynamic visual systems that transform according to precise rules, while maintaining graphic coherence and a strong relationship to the sound universe.  
Digital Attention

BA MEDIA & INTERACTION DESIGN

Digital Attention

with Irene Pereyra

Where does our attention go? In this workshop, first-year students become their own data researchers for 24 hours, observing when and why their phone draws focus. They track triggers, emotions, recovery time, control, context, apps used, duration, body language, energy, and inner dialogue. These everyday traces are then transformed into a one-page scrollytelling experience, a visual story of how attention moves through a day.  
Audio Reactive Festival Poster Series

BA MEDIA & INTERACTION DESIGN

Audio Reactive Festival Poster Series

with Talia Cotton

First-year students designed a series of audioreactive posters for a music festival. They utilized dynamic tools and live data input to explore sound-responsive visuals within social media's digital format, creating a cohesive and recognizable festival identity.
Emilie Maier – Moji

BA MEDIA & INTERACTION DESIGN

Emilie Maier – Moji

with Pauline Saglio, Christophe Guignard, Alain Bellet, Gaël Hugo, Laura Nieder, Lara Défayes

A simple password can be cracked in a matter of seconds. Many people reuse the same password for years, or entrust all their passwords to specialized software, counting on not having to remember them themselves. Moji offers a playful and accessible alternative for strengthening our digital security, without the complexity. Designed for people who are less at ease with these issues, the application accompanies the user step by step, guided by Moji — a little character who simplifies the creation of passwords and makes their memorization more intuitive. The whole experience is designed to be fluid and non-anxious, transforming an often tedious task into a simple, guided and reassuring moment.
Candice Aepli – Brindille et Azilise

BA GRAPHIC DESIGN

Candice Aepli – Brindille et Azilise

by Candice Aepli

Brindille et Azilise invite you to imagine children's space differently, by offering a lively, playful universe in their bedrooms. Here, the story is not read between the pages, but lies on the floor and climbs up the windows. It slips under an arm. It tucks in dreams. It's a whole world at children's level, where ecosystems come to life through furniture, transforming everyday life into a playground for exploration. Le jardin, collection no. 1 The gardener has slipped seeds into the soil, the bright sun warms the petals, the mouse nibbles on the sly, and in this corner full of life, everyone is busy and smiling.

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BA GRAPHIC DESIGN
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