Studio project (2019) with Jonas Wandeler
The international typographic style, also known as Swiss style, is a trend in graphic design developed in Switzerland in the 1950s by Armin Hofmann and Emil Ruder. It emphasizes simplicity, readability and objectivity, using sans-serif fonts as the main and structuring element of the design. Among the corporate identities and logos emblematic of the international style are American Airlines (1967, Massimo Vignelli) Fiat, (Jean Reiwald and Armin Vogt), or Swissair (1978, Karl Gerstner). (source: wikipedia)
One of the effects of this very widespread (and rather rigid) style is that everything ends up looking the same. During the next semester, you will give a brand an identifiable personality, in the figurative sense of the word.
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BA GRAPHIC DESIGN
with Adeline Mollard
As part of the visual identity course led by Adeline Mollard, students developed a visual identity starting from a randomly selected business card. By appropriating one of its graphic elements and its title, each project offers a unique interpretation. The identity is then expanded across a range of formats, from business cards to F4 posters, including posters, flyers, business cards, and an animated poster.
BA MEDIA & INTERACTION DESIGN
with Irene Pereyra
Where does our attention go? In this workshop, first-year students become their own data researchers for 24 hours, observing when and why their phone draws focus. They track triggers, emotions, recovery time, control, context, apps used, duration, body language, energy, and inner dialogue. These everyday traces are then transformed into a one-page scrollytelling experience, a visual story of how attention moves through a day.
BA GRAPHIC DESIGN
with Adeline Mollard
During the visual identity course, the 1st year of the Graphic Design bachelor had to carry out a poster project from a random event. They had to define their own visual system and explored a search for hand-made typographic posters. The visual identity of the event was developed through a poster and a flyer, accompanied by a research notebook grouping their entire creative process.
BA MEDIA & INTERACTION DESIGN
with Talia Cotton
First-year students designed a series of audioreactive posters for a music festival. They utilized dynamic tools and live data input to explore sound-responsive visuals within social media's digital format, creating a cohesive and recognizable festival identity.
MA DIGITAL EXPERIENCE DESIGN
with Antonin Waterkeyn
From connected watches to large-scale billboards, digital interfaces now operate across all scales. Designing a visual identity in this context requires thinking in terms of systems that can adapt to multiple formats, uses, and rhythms. This workshop explores the creation of modular, animated identities for a fictional music label, drawing on motion design and procedural logic. Using Cavalry, students develop dynamic visual systems that transform according to precise rules, while maintaining graphic coherence and a strong relationship to the sound universe.