Visual Identity

Visual Identity

During the visual identity course, the 1st year Graphic Design bachelors had to realize a communication project around a district where they live.

Studio project (2024) by Clara Besson, Joe Bionda, Finn Brigatti, Alexandre Carruzzo, Maeva Chanson, Simon Cossy, Carolina Crivelli, Da Silva Romão Caroline, Siméon Dubuis, Clea Dunand, Alice Gillioz, Jonas Hochet, Clara Hoya, Noa Jetzer, Darina Komm, Mattias Koskinen, Nadia Laprés, Maxime Manera, Amélie Matthey, Joanna Metz, Eliott Mouissat, Gabriel Polgar, Korakot Unasit, Léa Verboux, David Zwicker

Assistants
Louis Roh
Department Visual Communication
Graphic Design - Media & Interaction Design - Photography
Know-how
Visual identity, Editorial

02_objet.jpg

Les nouvelles armoiries contheysannes

Personalisation catalog


The aim of this catalog is to give all residents of the village of Plan-Conthey the opportunity to design their own coat of arms.
6 stages of personalization are detailed, each one representing a category of motifs specific to the design of a coat of arms.

By Alexandre Carruzzo

Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne
Alexandre Carruzzo - Les nouvelles armoiries contheysanne

1/14


Temps qui passe

Research & video


This project explores the theme of the passage of time through a black-and-white edition. Illustrating an entire day, from 6:01 a.m. to 5:59 a.m. the following day, it plunges us into the heart of activity on Rue de la Gare. In parallel, a companion edition highlights an old Volkswagen van that has been parked on the street for years, creating a contrast between the constant movement of passers-by and the immobility of the vehicle. This project encourages us to reflect on the notion of time, movement and immutability in our daily urban lives.

By Maeva Chanson

Maeva Chanson - Temps
Maeva Chanson - Temps
Maeva Chanson - Temps
Maeva Chanson - Temps
Maeva Chanson - Temps
Maeva Chanson - Temps
Maeva Chanson - Temps
Maeva Chanson - Temps
Maeva Chanson - Temps
Maeva Chanson - Temps
Maeva Chanson - Temps
Maeva Chanson - Temps
Maeva Chanson - Temps

1/13


IMG_6344.jpg

FC Liaudet pial

Graphic research 

When I moved into my neighborhood, I quickly got to know my neighbor: Liaudet Pial. Liaudet Pial SA is a plumbing company, a water purification company, a pipefitting company - in short, a company that does all sorts of things involving big, noisy trucks. After immersing myself in their world, I realized that the company had a soccer team playing in the Ligue Romande de Football. I then tried to imagine what this team's visual identity might look like, should it one day miraculously become excellent.

 

by Simon Cossy

Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial
Simon Cossy - FC Liaudet Pial

1/16


En construction

Research & poster


In this edition, a reinterpretation of a street under construction is presented. By imagining construction tools and an alternative outcome - innovative buildings - a new universe is explored through collages and future projections, offering a new perspective on urban visual identity.

By Clea Dunand

 

Clea Dunand - Rue de Genève
Clea Dunand - Rue de Genève
Clea Dunand - Rue de Genève
Clea Dunand - Rue de Genève
Clea Dunand - Rue de Genève
Clea Dunand - Rue de Genève
Clea Dunand - Rue de Genève
Clea Dunand - Rue de Genève
Clea Dunand - Rue de Genève

1/9

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MattiasVignette.jpg

real district

Camo & research 

Real District is a visual identity project for the Route des Monts neighborhood in Le Locle.
Because of the layout of the buildings and windows, as well as being one of the only young people in the area, I feel indiscreetly observed. So I developed a range of camouflage materials to blend in with the neighborhood's various settings.

 

By Mattias Koskinen

Mattias Koskinen - Camo
Mattias Koskinen - Camo
Mattias Koskinen - Camo
Mattias Koskinen - Camo
Mattias Koskinen - Camo
Mattias Koskinen - Camo
Mattias Koskinen - Camo
Mattias Koskinen - Camo
Mattias Koskinen - Camo

1/9


Balade

Research & video
 

A project on the visual identity of a place that brings together different shots of the lakeside. A pleasant place, with a horizon full of subtlety. The landscape is reinterpreted using color palettes and simplified forms to lend a peaceful touch to the environment. At the same time, it adds a poetic touch to the editorial stroll.

By Korakot Unasit

 

Korakot Unasit - Balade
Korakot Unasit - Balade
Korakot Unasit - Balade
Korakot Unasit - Balade
Korakot Unasit - Balade
Korakot Unasit - Balade
Korakot Unasit - Balade
Korakot Unasit - Balade
Korakot Unasit - Balade
Korakot Unasit - Balade

1/10


Projects related to Visual identity

Option Course Graphic Design – 24–25

FOUNDATION YEAR

Option Course Graphic Design – 24–25

with Tatiana Rihs, Violène Pont

Semester 1 Course with Tatiana Rihs: Visual Identity  Course with Violène Pont: Flyers for an event  Semester 2 Course with Violène Pont: Bookmark and animation for an event  

Editorial Design BA3 2024-2025

BA GRAPHIC DESIGN

Editorial Design BA3 2024-2025

with Jonathan Hares

The third-year students had to produce an edition over half a term, choosing as their subject an event that had appeared in the newspaper on the date of the first lesson.   

Visual Identity BA1S2 – Collector

BA GRAPHIC DESIGN

Visual Identity BA1S2 – Collector

with Adeline Mollard

During the visual identity course with Adeline Mollard, the students had to develop an identity project promoting a collection chosen by them. Each project includes the design of a catalogue contextualising and presenting the collection, together with the design of a poster.

Service Design - 2025

BA GRAPHIC DESIGN

BA MEDIA & INTERACTION DESIGN

BA PHOTOGRAPHY

Service Design - 2025

with Angelo Benedetto, Vincent Jacquier, Pauline Saglio, Calypso Mahieu

During the Service Design course, the 3rd year of the Graphic Design, Photography and Media & Interaction Design bachelors had to create multi-media projects. A collaboration of the Visual Communication department which had as subject the SDGs (*Sustainable Development Goals). The theme was called "For a good cause, make the SDGs a reality" and its objective was to allow students to develop a cause that is close to their hearts. Each project consists of at least two different media, one primary and one secondary. These projects could take any form that the students deemed relevant, be it a website, editions, posters, a video sequence or virtual reality.

Visual Identity BA1 S1 2024/2025

BA GRAPHIC DESIGN

Visual Identity BA1 S1 2024/2025

with Adeline Mollard

During the visual identity class, first-year Bachelor's students in Graphic Design were tasked with creating a poster project based on a randomly assigned event. They had to define their own visual system and explore a series of hand-drawn typographic posters. The visual identity of the event was developed through a poster and a flyer, accompanied by a research booklet documenting their entire creative process.

Related courses