ON 2040 - MASTER DESIGN DE PRODUIT - Projets

Sous la direction de Christophe Guberan, designer invité par le Master Design de Produit et avec le support de Thilo Alex Brunner, Head of Design chez On, 7 étudiant·e·s présentent des prototypes élaborés en explorant les possibilités offertes par les matériaux, les techniques novatrices et les processus de création innovants. Une approche résolument prospectiviste qui s’appuie sur le design spéculatif pour penser la semelle de demain.

En 2010, On créait une nouvelle semelle de chaussures de course par une approche disruptive : CloudTec®. Construites autour d’un ensemble d’« éléments flexibles », les semelles On assurent atterrissage amorti et décollage propulsif pour des sensations de course uniques. Une architecture adoptée depuis par les amateur·rice·s de course comme les professionnel·le·s du domaine. Aujourd’hui, la recherche de nouveaux matériaux et de technologies inédites encourage la marque à explorer l’avenir de la semelle. C’est dans cette perspective qu’est née la collaboration entre deux entités de pointe dans le milieu du design suisse : ECAL et On.

tsubasa_koshide_-_madp.jpg__1600x0_q85_subsampling-2_upscale.jpg

HOW TO CREATE THE SENSATION OF EFFORTLESS FLOATING DURING THE RUN?

Thanks to new multi-material 3D printing techniques, this shoe sole concept offers the possibility to customize material densities across the entire sole. Each Shoe can therefore be precisely adapted to each runner.

Par Tsubasa Koshide

stefan_troendle_-_madp.jpg__1600x0_q85_subsampling-2_upscale.jpg

HOW TO MAKE A WOVEN SHOE SOLE ?

Playing with new possibilities of 3D weaving, this shoe sole concept could be produced in one part allowing for both customizable cushioning and efficient production.

Par Stefan Troendle

REIMAGINING THE CARBONPLATE FOR RUNNING SHOES

Pushing the expression of a shoe sole to its limits, this carbon fiber rod sole plays with the elasticity and the resistance of this highly technical material to create a good cushioning and to minimize weight.

Par Clemens Neureiter

clemens_neureiter_-_madp.jpg__1600x0_q85_subsampling-2_upscale.jpg

HOW TO CREATE THE SENSATION OF EFFORTLESS FLOATING DURING THE RUN?

Inspired by the feeling of jumping on a trampoline, this shoe sole is composed of two elements: a customizable elastic web and a hollow EVA sole. This new construction offers a new running dynamic.

Par Paul Rees

paul_rees_-_madp.jpg__1600x0_q85_subsampling-2_upscale (1).jpg

lukas_luttgen_-_madp.jpg__1600x0_q85_subsampling-2_upscale.jpg

HOW TO CREATE AN ADAPTIVE SOLE?

Composed of recycled TPU, this concept shoe sole is designed to bio-mimic the fin-ray effect whilst being produced by traditional extrusion process.

Par Lukas Lüttgen

jacquat_antoine_-_madp.jpg__1600x0_q85_subsampling-2_upscale.jpg

HOW TO PRODUCE SOLES WITHOUT MOULDS?

3D printing technologies are offering various new possibilities to the footwear industry; however, processes are often limited by slow production cycles. Instead, this concept uses a heat inflating 3D printed foam to allow for postprinting expansion, making production more efficient and feasible whilst benefiting from the free design constraint possibilities of 3D printing.

Par Antoine Jacquat